Say what you will about some of BMW’s more outlandish new products, the brand is moving metal. For the second quarter of 2023, BMWNA sales totaled 87,948 vehicles, an 11.5% increase from the 78,905 vehicles sold in the second quarter of 2022. What are the products driving these increases? Let’s dive in.

It’s not just Q2 as we’ve been seeing similar sales numbers since the year began. Through the first half of the year, BMW brand sales total 170,414 vehicles, an 11.7% increase as compared to the same time period last year.

BMW Electric Vehicle Sales
Sales of BMW’s fully electric models continued to grow as inventory levels of stabilized. In the second quarter of 2023, BMW’s three fully electric models (BMW i4, BMW iX, and BMW i7) accounted for 12.9% of total sales volume. Through the first six months of 2023, BMW sold a total of 17,964 fully electric vehicles, already surpassing the year-end total achieved in 2022.
“The word is out – the ‘Ultimate Driving Machine’ is also the ‘Ultimate Electric Driving Machine’,” said Sebastian Mackensen, President and CEO, BMW of North America. “As the enthusiasm around these great products grows, we continue to gain both momentum with customers and BEV share in the market.” 


What BMW USA Models Are Driving This Increase?

The big winners relate both to electrified models and generally new products. The i4 for instance is seeing a 107.1% increase partially due to the i4. Likewise the 7 Series is seeing a big jump driven by both the fact it’s all new as well as the all electric i7.

But the big winners are the X1 (which traditionally a volume leaders for the brand) and the all electric IX. The latter saw an almost 300% sales increase as volume has increased thanks to stabilization of global supply partners.