At the IAA Mobility 2023 international motor show in Munich, BMW is all set to showcase its latest advancements in electrification, digitalization, and circularity. The event will serve as a platform to highlight the company’s innovative prowess in these key areas. A particularly exciting debut is the BMW Vision Neue Klasse, representing the culmination of BMW’s expertise in shaping the future of mobility.

This marks the second time the IAA Mobility show graces Munich, offering a unique opportunity for BMW to engage in meaningful discussions about the future of individual mobility with locals, visitors, and stakeholders alike. The IAA Mobility Summit at the exhibition center and the BMW Group’s Open Space at Max-Joseph-Platz in the heart of Munich will be the primary stages for BMW, MINI, and BMW Motorrad to present their latest products from September 5th to 10th, 2023. Alongside the BMW Vision Neue Klasse, visitors can acquaint themselves with the fully electric BMW i5 and experience the world premieres of the new fully electric MINI Cooper, new fully electric MINI Countryman, and BMW CE 02 eParkourer.

BMW IAA Munich
BMW Dee Concept is a precursor to the Vision Neue Klasse

Electric, digital, circular – these are the cornerstones of BMW’s presence at IAA Mobility 2023. The BMW Vision Neue Klasse takes center stage, accompanied by a range of new models from across the BMW Group’s brands. These models, equipped with electrified powertrains, digital innovations, and resource-efficient manufacturing, demonstrate the ongoing transformation in various ways.

The BMW brand has exciting additions on the horizon, including plug-in hybrid variants of the new BMW 5 Series. Additionally, the IAA Mobility 2023 witnesses the debut of the BMW i7 Protection, the world’s first all-electric protection vehicle in the luxury sedan segment.

BMW IAA Munich
The U25 MINI Countryman Electric

MINI is also making waves with the introduction of its new model family, featuring world premieres of the new fully electric MINI Cooper and new fully electric MINI Countryman at the Open Space site. Not to be outdone, BMW Motorrad introduces the new BMW CE 02, a compact eParkourer that injects fresh energy into urban mobility.

The overarching theme at the IAA Mobility show is locally emission-free mobility. BMW has an electric representative in every relevant model segment. From the BMW iX1 compact Sports Activity Vehicle to the BMW i7 luxury sedan, the entire lineup is showcased to the public.

Moreover, the Open Space at Max-Joseph-Platz welcomes visitors from September 5th to 9th, providing an opportunity to explore the latest BMW, MINI, Rolls-Royce, and BMW Motorrad models. Meanwhile, BMW Welt continues to be an attractive destination for automotive enthusiasts during IAA Mobility 2023, featuring current model portfolios and the latest BMW and MINI Lifestyle collections. Additionally, a GOODS WITH FREUDE pop-up store by BMW Lifestyle and BMW M GmbH at the Hofstatt shopping center offers lifestyle articles and the new BMW Lifestyle collection.

At IAA Mobility 2023, BMW is offering a sneak peek into the Neue Klasse, the upcoming generation of BMW models. The BMW Vision Neue Klasse embodies innovations in electrification, digitalization, and circularity, elevating design, control, efficiency, and sustainability to new heights.

This event also marks the premiere of the plug-in hybrid variants of the new BMW 5 Series Sedan. These models, featuring state-of-the-art plug-in hybrid technology, enhance output, power delivery, efficiency, and electric range compared to their predecessors.

Another showstopper is the BMW i7 Protection, a new generation of protection vehicles in the luxury sedan segment. It’s the world’s first certified protection sedan with an all-electric drive system, combining protection with comfort, space, advanced features, and dynamic performance.

BMW IAA Munich
On Location BMW iX5 Hydrogen Antwerp

BMW is pushing the boundaries even further with the BMW iX5 Hydrogen, showcasing the company’s innovation in drive technology. This Sports Activity Vehicle utilizes hydrogen fuel-cell technology, offering impressive range and performance while emitting zero tailpipe emissions.

As part of its transformation, BMW is ensuring flexibility by embracing various drive technologies, aligning with regional customer preferences and regulatory frameworks worldwide. This adaptability positions BMW to respond swiftly to evolving market demands and provide customers with suitable model offerings.