Is BMW Planning an i3 Sport?

All BMWs now come with a rocker that allows drivers to switch from through various drive settings ranging typically from ECO Pro to comfort to sport. On the i3 that "sport" setting is notably absent. When I saw that Monday I was taken aback. The idea of "sport" is such an essential part of BMW's DNA it seemed at odds with any product that wore the roundel. But after learning more about the program and talking with a few BMW representatives, the idea of a sporty i3 seems less of an "if" than a "when".

Videos: BMW i3 Introduction and Design

BMW has launched the i3 with a full court press of marketing, and we can't blame them as they usher in a new era of urban mobility. The videos cover everything from design to support services such as access to an X5 when needed for longer journeys.

Live Gallery: BMW i3 Launch NYC

Want to see how the rear suicide door open, how about leg room and rear seating? We've got you covered and more from the NYC launch of the all new BMW i3.

World Premiere: The All New BMW i3

BMW today introduced the all-new BMW i3 electric car, constructed in a revolutionary way from next-generation materials. The BMW i3 will go on sale in the US market in the second quarter of 2014, and starts with a base MSRP of $41,350, before any federal or state incentives, and before Destination & Handling fee (currently $925).

Video: BMW i3 Teaser

Today BMW launches the all new i3. Designed for Urban mobility, the i3 uses advanced materials and electric drive to provide greater sustainability and efficiency.