BMW to Drop Four Door M3 from Line-up

BMW M3

We reported this a few months back on our podcast Bimmercast but we thought it was finally time to let the cat officially out of the bag. According to many well placed sources BMW AG has been unimpressed by the sales of the current E90 four door M3. Especially considering the cost of development associated with bringing it to market. Therefore these sources are telling us that there will only be two door M3s for the F30 generation 3 Series. That means we should expect a coupe and convertible with no additional four door.

As with the E36, it is the US market that seemingly demanded the four door E90 M3. However sales have been nothing less than disappointing for the car that many reviewers have called the best of the M3 family. However, there are at least some consolation on the horizon. Sources tell us that BMW will offer a performance model (similar to today ‘s 335is) in the next generation F30 four door.

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  • Dylan

    Pity, this 4 door has really grown on me. If I were in the market for an M3, I’d buy the 2 door simply because I don’t have a family. However, if I did have a family, this would surely be my first choice and only really practical solution? In my home market NZ, I even think the 4 door is cheaper than the 2 door. Crazy! I wish they’d sold more. Great looking car, and practical too.

  • JonPD

    I think its likely the SAV /M’s have done this one in. In essence they are likely seeing the sales of the 4 door M3 lacking over the combination of the SAV’s. Still sad to see this go although if it were myself making the decision I would have likely done the same.

  • chad

    it is confirmed that the first F30 is a model year 2013? so the last model year for the E90 M3 is 2012?

  • http://www.bridger.us/ Gabe

    it is confirmed that the first F30 is a model year 2013? so the last model year for the E90 M3 is 2012?

    Yes however there are also rumors that it could die before that.

  • Dave Z

    Bummer. I saw an Arctic White one this morning pulling into the Star*ucks. I was more impressed that it was being driven by a woman with younger children, as opposed to the typical SUV so common in the Chicago area.

  • Schmidt

    Just assumptions. No decision is near to be made yet. So far, this should be just a rumor as other publications already speculated on this

  • chad

    are you suggesting MY2011 could be the last year?

  • http://www.bridger.us/ Gabe

    Just assumptions. No decision is near to be made yet. So far, this should be just a rumor as other publications already speculated on this

    It has been whispered to us by more than one source as fact.

    are you suggesting MY2011 could be the last year?

    That is 100% rumor.

  • Drill

    Damn, first the death knoll sounds for the US wagon and now this. As a lower middle-class enthusiast/family guy my options are getting pretty limited :-/ (The fact that I’m picky doesn’t help, lol)

  • Chadwick

    This is a bit of a bittersweet deal but I can understand it. A four door sedan is NOT A SPORTS CAR, neither is a wagon or an SUV. A sports car is a two door coupe, nothing more, nothing less. As an owner of 4 door sedans all my life, I cant wait to get my hands on my 2 door 335is. If all BMW car’s can get the M package then it no longer seems like a sports car tuning system its just a customizing option. I personally feel M cars should only be offered on two door models like the 1 series, 3 series coupe, 6 series, and Z. From a family guy perspective I can understand the need for a four door and wanting that extra juice…but as a single guy, bimmer lover, sports car lover I don’t object to BMW dropping the M on the four door. The ONLY factor a four door offers is the luxury of the ease of getting in and out of the rear seats, thats it. I am kind tired of the boring four door cars.

    BMW offers many great technologies but its time to start making some changes one of those changes is the M series the other the a new super car like the M1 homage hint hint.

  • Mike

    I sincerely hope that BMW makes a IS car for the F30 sedan, but in the hopes that is based somewhat off their next WTCC spec car (going to have a 1.6L |4 with a turbo) and available for sale in North America. The old 320si street version had a beautiful looking engine but in all honesty had a pitiful output for a motorsport homologation car (only 175hp from a 2.0liter |4) and was basically just a regular 3er with the m-sport package.

  • Bimmer1

    Are these rumors really surprising anyone? The 97/98 M3/4 didn’t sell well either, so obviously BMW knew this was a niche market that they wanted to cater to regardless. They knew it wasn’t going to sell like hotcakes. Quite frankly, M3 coupe sales haven’t been what they expected either. Personally I think the sedan is the best looking 4 door car ever built and it would be a shame to see it killed.

    “I think its likely the SAV /M’s have done this one in. In essence they are likely seeing the sales of the 4 door M3 lacking over the combination of the SAV’s. Still sad to see this go although if it were myself making the decision I would have likely done the same.”

    I would highly disagree with this statement. I’d be willing to bet that M3 sedan sales are more than double of what the X5/X6 M combined will be. Just the price difference alone, $57,000 compared to $100k+ makes that a pretty safe statement. Also take into consideration that it took BMW close to a full year just to sell 1,200 X6’s.

  • Mark

    Shame! I was so happy when they brought it back, and now it’s right out the door again.

  • http://bimmerfile.com Michael

    Worth noting: 1997-8 M3 Sedan… actually out-sold its M3 Coupe counterpart for BOTH years and was only terminated because the E36 Sedan reached the end of its life cycle after ’98.

    Just for clarification purposes

    -M

  • Evan

    This is too bad. I really like a 4-door M3.

    I just pray that the next gen Touring comes here. Please.

    And the 4-door M3 is a sports car. I don’t know how much more sports you could put into a car.

  • votom808

    It’s a shame, but I’m not surprised. The 335 with M sports sedan has a lot of juice and If you’ve got the cash for an M3 and really want a sedan, the M5 more than fits those needs. I for one am glad that they started bringing M sports packages to the U.S. and would rather have that in the 335 than the availability of an M3 sedan.

  • cze33r

    Shame. It’s much cooler than the coupe.

  • Firewired

    Bummer, first the RS4 now the M3. Agree that there are less and less options available for those that want the best of all worlds and have a family.

  • http://bimmerfile.com Michael

    votom808- I can’t agree with you considering the M Sport is nothing more than cosmetics, not even in the same conversation as a full ///M product.

  • votom808

    Michael- From a marketing perspective, it just seems like they didn’t have U.S. M Sport packages in the past because they didn’t want to dilute the M brand in the U.S. It’s the same (unfortunate) thinking that kept the 1 series away for so long. Maybe by the removal of the M3 Sedan (which of course is awesome) they’ll add actual performance upgrades to the 335 M Sport (which will positively impact more owners.) Either way, the M Sport is more than cosmetics, it’s ergonomics, I love my steering wheel and shifter:)

  • http://bimmerfile.com Michael

    Sorry- but you are confused; the M Sport provides not performance improvements. The US has had its own sport kit that uses the M Sport suspension and its own wheels, steering wheel etc. There is no difference but in looks, the US did not get the kits because of the cost of admission for the new bumpers. The 1 series was not brought to the US because historically the US has not purchased hatches; as soon as the coupe was created it was brought here… people can make assumptions about brand dilution but there is always much more to it than that.

    There NEVER will be performance upgrades to an M Sport, that is what the real ///M is for. The “IS” is the performance improved M Sport, and has its own unique styling etc.

    The EU does not have a “sport” option, just M Sport which is styling with no performance other than suspension and that is not going to change.

    -M