Official Release: BMW, a longtime fixture in the Upstate of South Carolina, recently launched “The BMW Experience”. In leveraging BMW’s multiple assets in Spartanburg County, BMW hopes to create a fresh appreciation for the brand by giving individuals and groups more options to come experience The Ultimate Driving Machine firsthand.

Combining BMW’s resources along Highway 101 in Spartanburg, SC: The BMW Performance Center, The BMW Zentrum, as well as, BMW’s Manufacturing Plant, “The Ultimate BMW Experience” extends the ability to offer a more customizable, personal approach to all visitors and will become a destination for many enthusiasts and will give BMW a forum to tell BMW’s story in the US.

Outside of Germany, The Ultimate BMW Experience is a unique opportunity that does not exist anywhere else.In this one location, a visitor can experience the heritage, the performance, and the awe-inspiring engineering that BMW is known for worldwide.

“From extraordinary driving programs to guided tours into previously restricted areas of the plant all planned by a personal concierge, The Ultimate BMW Experience transcends a traditional interaction by engaging visitors and revealing the sheer driving pleasure of a BMW,” said Bobby Hitt, Department Manager, Corporate Affairs at BMW Manufacturing.

Initially, the program will be offered for $99 on Monday, Wednesday and Friday with limited spaces for a visit to the Zentrum museum, an exclusive guided plant tour followed by a 2-hour driving program. In fairly short order, BMW plans to expand the experience to offer custom driving excursions, rare vehicle demonstrations and unique culinary events as well as many other spectacular opportunities. For more information on The BMW Experience or to schedule your own experience, call 1-877-9BMW-EXP (1-877-926-9397) or visit