This comes to no surprise to us here at BF but the limited Frozen Gray ///M3 coupes sold out in under 15 minutes. If you tuned in to our recent BimmerCast you heard our take on this special matte car and may note that we were pretty close in our estimated time for them selling out.

Thirty 2011 M3 Coupes claimed in less than fifteen minutes after lines open.

Woodcliff Lake, NJ – June 21, 2010… Less than fifteen minutes after the hotline opened to reserve one of only thirty 2011 BMW Frozen Gray M3 Coupes, each has been reserved for sale. Customers will be able to take delivery of the 2011 Frozen Gray M3 Coupe through an Authorized BMW Center starting later this month.

“We leapt at the chance to bring this truly special vehicle to the United States, ” said Larry Koch, M Brand Manager for BMW of North America. “The Frozen Gray M3 is a striking work of sculpture, speed, and style, and perfectly marks the 25th birthday of the M3 model. I ‘m personally thrilled to see that our customers are as excited about it as we are. We filled the thirty reservation slots within twelve minutes and took the names of at least fifty alternates in the first hour. The 2011 Frozen Gray M3 Coupe will be one of the most unique BMW vehicles ever imported to the US. “