BMWi represents a philosophical shift in the way that BMW looks at its business. It ‘s not just about creating cars or even electric cars but a total rethink in what it means to be a company that creates devices mobility. So how does BMW go about conveying that not just to the world? It started with a couple of concept cars – the i3 and i8. And now as it gears up for the production release of the i3 later this year it ‘s releasing a series of videos that help tell that story.