All BMW fans know that BMW individual is the ultimate way to order your car from the factory. But for decades the choices that individual offered were stuck in brochures or wall displays and completely unavailable for those of us in the US. Over the last decade that has slowly changed and now we have access to almost anything BMW can offer. To help with this process we also have a new site: the BMW Individual Configurator.
It’s an immense sea of choice that will keep you busy as long as you can be. While all cars aren’t on the site yet, we expect BMW to continue to rollout more of the range over the next year.