the New BMW App – Totally Redesigned and Reimagined

The all new BMW App is here and it’s been redesigned and reimagined from the ground up. More modern and more connected it’s BMW’s new platform for connected services, laying the foundation for years of iteration of innovation.
The big news here is the new look, more intuitive experience and better integration with BMW services.
Ever since the introduction of the BMW i Remote app in 2013, followed by the BMW Connected app, BMW has offered its customers the option of effortless connectivity between their smartphone and vehicle. A new-generation app is now available to customers in 30 European markets, China and Korea: the My BMW App features a new-look design, intuitive and simplified user experience, and new services to support individual electromobility.
“With the new app generation, we are taking a further step in extending the digital customer experience around our vehicles and thus meeting the increased customer demand for digital services and functions,” said Peter Henrich, Senior Vice President BMW Group Connected Company Customer. “With the My BMW App and the MINI App, we seamlessly integrate our vehicles into the digital lifestyle of our customers. Both apps offer a lot of useful content both for the daily use of the vehicle and in the personal interaction with us as a brand, which we are continuously expanding”.
Stephan Durach, Senior Vice President BMW Group Connected Company Development, Technical Operations, adds: “My BMW and the MINI App set the standard for usability, safety and reliability. User feedback and information on the behaviour of users of the previous generation of the app were critical to the development process. The two apps include popular and frequently used functions, and the new platform allows us to continuously add new functionality, adapted to our customers’ needs.”
Summary of highlights
The new-generation app can be downloaded free of charge from the Google Play Store and the Apple App Store. By mid-2021, My BMW will be available in 23 languages and more than 40 countries, including the USA, Canada, Brazil and Mexico, as well as additional markets in Southeast Asia