BMW finished 2022 strong as Q4 sales increased 9.4% vs Q4 2021. However supply issues constrained the brand and total year 2022 sales were down slightly by 1.3% vs 2021. However that’s just part of the story. BMW’s electric vehicles saw huge gains for the year, especially in the forth quarter.

Also big for BMWNA were the US built, Sports Activity Vehicles from Plant Spartanburg. In total they accounted for 60% of all BMWNA sales.

BMW Sales

Official News: BMW NA Sales Finish Strong But Down For the Year

In March 2022, the fully electric BMW iX Sports Activity Vehicle and BMW i4 Gran Coupe began arriving at U.S. dealerships.  In the nine months that followed, sales of the all-new electric vehicles increased steadily as inventory levels improved.  A third fully electric model, the BMW i7 Sedan, went on sale in late November. 
In the fourth quarter alone BMW sold 8,689 electric vehicles, surpassing the totals achieved in the previous three quarters combined.  For the full year 2022, BMW sold 15,584 fully electric vehicles in the U.S., accounting for approximately 4.7% of total U.S. sales. 
In addition to the fully electric BMW iX, BMW i4 and BMW i7, the company’s electrified lineup in the U.S. will expand when the plug-in hybrid electric BMW XM Sports Activity Vehicle arrives in showrooms this quarter.  BMW already offers plug-in hybrid electric variants of some of its most popular models including the BMW X5 xDrive45e, BMW 330e and BMW 530e.   
“With three fully electric BMW vehicles and several plug-in variants now available at U.S. dealerships, we are firmly on the road to electrification, offering our customers all of the performance, technology, luxury, and quality that BMW is known for – now also in an emissions free package,” said Sebastian Mackensen, President and CEO, BMW of North America.  “At the same time, I’d like to recognize the pivotal role that our dealer network and Plant Spartanburg continue to play in our sales success in the U.S.”

Built in the U.S., Sold in the U.S.
Plant Spartanburg in South Carolina built just over 60% of the BMW vehicles sold in the U.S. in 2022 and continues to be a main driver of the company’s success.  Despite lingering production challenges, the plant achieved its second highest annual output last year while also adding the all-new BMW XM to its model lineup.