Sales/Marketing

Forget the old trope that the market only wants crossovers. In the second quarter BMW’s low-slung offerings—everything ending in “Series” (plus the sleek i4...

Last week we broke down BMW’s initial response to the new U.S. tariffs and what that could mean for pricing going forward. With the smoke clearing (or at...

BMW of North America has unveiled its first-quarter sales figures for 2025, showcasing a nuanced landscape of both commendable successes and notable challenges across...

For 2024, the BMW Group continued its impressive growth, navigating a challenging market landscape. The headline figure? A remarkable 426,594 fully-electric vehicles delivered globally—a...

BMW of North America broke records in 2024 with sales figures up 2.5 compared to 2023. However it’s where these increases came from that’s...

BMW of North America released its Q1 2024 sales results for the BMW and MINI brands in the U.S. The BMW brand achieved a...

In 2023 BMW sold a total 362,244 Vehicles, setting a new sales record for the brand in the U.S. That was driven by a...

Today, BMW of North America reported its third-quarter 2023 sales figures for the BMW brands in the United States, showcasing strong sales and notable...

Say what you will about some of BMW’s more outlandish new products, the brand is moving metal. For the second quarter of 2023, BMWNA...

The BMW Group has taken a significant stride toward the production of electric vehicles (EVs) in the United States with the groundbreaking ceremony for...