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BF Feature Design

The Engineering Behind “New BMW Smell”: How Sustainability Reaches the Cabin

For decades, enthusiasts have joked about “new BMW smell.” Open the door, drop into the seat, and there it is. That faint mix of...

//M3 Motorsport

From April Fools’ Joke to the Green Hell: BMW Is Racing an M3 Touring at the Nürburgring 24H

Every April 1st, car enthusiasts brace for the usual flood of nonsense. Automakers roll out imaginary cars, ridiculous specs, and concepts that everyone secretly...

BF Feature

What BMW Group’s Earnings Reveal About the BMW Brand’s Long Game

At first glance, BMW Group’s latest earnings announcement looks like a familiar piece of corporate housekeeping. Revenue figures, margins, and cautious guidance dominate the...

7 Series i7 Technology

BMW Pauses Level 3 Rollout to Focus on Advanced Level 2

For years, Level 3 autonomy has been positioned as the next great leap in premium motoring. Hands off. Eyes off. The car takes over,...

BF Feature

BMW iX3 Demand Surges as Neue Klasse EV Nears Sellout Before Deliveries Begin

Demand Surges for Neue Klasse Pioneer as BMW Ramps Up Production in Hungary BMW has a problem. The good kind. The all-new, all-electric iX3,...

Sales/Marketing

BMW Sets New U.S. Sales Record in 2025 as SUVs Surge and EV Subsidy Cuts Weigh on Q4 Results

In 2025, BMW of North America didn’t just post strong results. It reinforced a long-term strategy built around flexibility rather than forcing customers down a single...

BF Feature

BMW EVs Can Now Use Tesla Superchargers: Supported Models, Adapters, and How It Works

After years of anticipation, BMW EV drivers can now tap into the North American Charging Standard (NACS), unlocking access to Tesla Superchargers across the US...

BMWi NA5 X3

the BMW iX3 has Arrived – Here are the early reviews

The new BMW iX3 is the first volume Neue Klasse product and the clearest indication yet of where BMW is taking its electric strategy....

Technology

Pirelli’s Cyber Tyre: The Smart Tire Tech That Could Shape BMW’s Future

There’s something quietly revolutionary happening in the world of performance cars and it could easily find its way into the next generation of MINIs....

IMSA Motorsport

BMW Ends IMSA Season with Triumph and Transition at Petit Le Mans

BMW closed out the 2025 IMSA WeatherTech SportsCar Championship with a mix of celebration and sentiment at Road Atlanta. For Paul Miller Racing it...

BF Feature Sales/Marketing

BMW’s Q3 Shows Global Sales Growth Continues, But Regional Realities Tell the Story

BMW Group’s global sales for the third quarter of 2025 paint a familiar picture: growth across most markets, steady gains in electrification, and yet,...

BF Feature

BMW NA Q3 2025 Sales: Big Gains Across the Board, But EV Momentum Eases

BMW of North America posted a strong Q3 2025, moving 96,886 vehicles—up 24% year-over-year. Year-to-date, the brand has delivered 275,385 units, an 8.5% gain...

BMWi

BMW’s EV Journey: From the 1972 Elektro 1602 to Neue Klasse

No car company wants regulation. But every so often, rules and deadlines force the industry to move in ways it might not otherwise. For...

BF Feature

Expanded Tariffs Hit BMW’s Spartanburg: What It Means for the German Automaker in South Carolina

On August 19, 2025, the U.S. Commerce Department extended steel and aluminum tariffs by 50 % to 407 new product categories. Among these newly added...

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