Exclusive Look: Year One of the 1 Book

Here it is, the book each US 1 Series owner will get their car for 2008. What you see in the photos below is a pre-production copy. This is number 56 out of 120 that were made.

[pictobrowser gbridger 72157603977151948]
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  • Got to love the marketing machine! It is a nice book and a keepsake for owners years down the road. I still have all the dvds and materials they sent for my past models because they do put some time and effort into them and it is nice to watch now and again.

  • VERY COOL! Too bad it won’t go into publication for the rest of us. That’s a book I would buy.

  • Jon

    Taking a very obvious clue from Mini on this one, little touch to make the perspective owner feel a higher rate of value on the auto. Well done BMW.

  • fdavid

    Hmmm. I love this but given that I do know a thing or two about limited editions, I believe BMW will sell more than 120 of this nice rides. Including mine!!! = ) What will they do with the numbering subsequent copies? **Perhaps this is just for a lucky few? Beautiful booklet BTW!

  • Hmmm. I love this but given that I do know a thing or two about limited editions, I believe BMW will sell more than 120 of this nice rides. Including mine!!! = )

    This was an exclusive pre-production run. The actual production run will be over ten thousand.

  • fdavid

    fantastic

  • brad.

    nifty!

  • Exclusive? LOL

    These photos are ripped off flickr with no attribution.

    http://flickr.com/photos/bridger/sets/72157603977151948/

  • They’re my photos, it’s my book and this is my site.

  • pwned

  • My bad! 🙂

    Sorry, I’m a little paranoid about flickr ripoffs .

  • Rory

    Gabe – nice response!!!