BMW 118d wins Green Car of the year

A model and engine we will never see on this side of the ocean has won Green Car of the Year. Proof positive that hybrids do not rule the efficiency world. Go figure….

EUROPEAN BMW 118d ADVANCED DIESEL NAMED 2008 WORLD GREEN CAR AT THE 2008 NEW YORK INTERNATIONAL AUTO SHOW Jury of Nearly 50 Distinguished Automotive Journalists Recognize Emissions, Fuel Consumption and Power Plant Technology of BMW’s 118d as Best in the World Woodcliff Lake, NJ – March 20, 2008…The selection committee for the 2008 World Car Awards announced today that the European BMW 118d Advanced Diesel was named the 2008 World Green Car. Tom Purves, President and CEO of BMWNA, accepted the honor on behalf of BMW at the award reception, which was held this morning at the 2008 New York International Auto Show. “We are honored to receive the 2008 World Green Car award for the BMW 118d,” said Mr. Purves.“As a company we have been committed to reducing fuel consumption and emissions of our vehicles, while at the same time improving performance.This commitment is the driving force of our Efficient Dynamics platform and the philosophy behind BMW’s vehicle designs and development of technologies such as the Advanced Diesel implemented in the 118d.This honor will inspire BMW’s continuing efforts to reduce its carbon footprint.”The BMW 118d is a four-door hatchback powered by a 1.8-liter, four-cylinder diesel engine and is not a model that is available in the U.S. A jury of nearly 50 distinguished automotive journalists selected the BMW 118d as top choice from a list of three finalists that also included the Smart ForTwo CDI and Volkswagen Passat 1.9 TDI.To be eligible for the 2008 World Green Car award, vehicles had to be available in at least one major market during 2007. The vehicle or the green technology could be in production or an experimental prototype with potential near-future application, provided that it was released for individual or press fleet evaluations in quantities of ten or more during 2007.Tailpipe emissions, fuel consumption and use of a major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle ‘s environmental responsibility, were all taken into consideration. Now in its fifth year, the annual World Car awards have become one of the most prestigious and credible programs of their type in the world.The awards were inaugurated in 2003, and officially launched in January 2004, to reflect the reality of the global marketplace, as well as to recognize and reward automotive excellence on a global scale.The awards are intended to complement, not compete, with existing national and regional Car of the Year programs. The awards are administered by a non-profit association, under the guidance of a Steering Committee of pre-eminent automotive journalists from Asia, Europe, and North America.There is no affiliation with, nor are the awards in any way influenced by any publication, auto show, automaker, or other commercial enterprise. BMW Group in America BMW of North America, LLC has been present in the United States since 1975.Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country.BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles and the upcoming X6 Sports Activity Coupe.The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers.BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
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  • ztd

    BMW Brand adoptation to produce responsible green transportation solutions maintaining core design, performance and marketing values.

    BMW understands today’s consumers’ preferences, desires and dreams…….vehicles like the 1 series, address their smart transportation philosophies.

    Consumers’ realize that with today’s technology, cars can easily address cleaner environmental standards, emissions, fuel efficiency, safety, driver-assisted capabilties, wireless transportation & communication technology, materials, etc., etc. while also being more affordable, smaller, stylish and profitable. CONGRATES to BMW.

    NOW please bring these products to North America. You can easily sell 250,000 to 500,000 the first year. It’s the boomer’s children, who are the socially responsible consumers that will re-calibrate all markets and industries.

    I believe the BMW 1 series will become the bread and butter product within ten years!!!!

  • ztd

    My math was out above 150,000.

  • while im all up for Diesel (not for me but plenty of people im sure would like) the numbers of 250,000+ do seem a tad off. If they thought they could reach those numbers, im sure it would have already been here

  • Considering those are the numbers BMW currently reaches as a whole in the US I am fairly sure that they are not realistic for one model.