BimmerFile » Archive » New M Division Boss Hints at Future 1 Series M Product


BimmerFile


New M Division Boss Hints at Future 1 Series M Product

Picture 4

Automotive News has an interview with Dr. Kay Segler, new M Division boss and former MINI head. Two things most notable? They’ve looked into the current 7 Series as the basis of an M product and deemed the development costs too high and potential sales too low. So that means no M7.

But more importantly to most of our readers was Dr Segler’s response to a 1 Series M product:

Q: How about a 1-series M or an M based on the new X1 crossover coming to Europe later this year and to the United States in 2011? A: “You need an entry into M pricewise, but whether we can do that economically has to be determined. Dreams are always there, but we have to pay for them. An X1 is not a car that we would have.” “Give me a year or so to look into the 1 series.”

We’ve know Dr. Kay (as he’s known internally) from his days as the MINI brand manager and have always found him a very enthusiast friendly guy. In fact I remember vividly talking with him about the then new JCW race car and how the forthcoming street car was based almost solely on it. It’s also worth noting that he wasn’t the man who green-lit the X5 and X6 M (if you’re keeping score).

+ BMW has high hopes for new M’s / Automotive News

Written By: Gabe

10 Comments

BmwM5Fan Jul 14th, 2009 Link

damn it, who needs the shit like 1 series m? its not practically at all and it looks like shit, better the new guy should focus on m5, and m7 development neither than doing some shitty project. thats a pity

ReplyReply
eager2own Jul 14th, 2009 Link

^ couldn’t agree less — a 1-series M car would be a nice shift from the trend of M SUVs or the development of an M7. And other articles, like the one on this site regarding whether BMW is still the “ultimate driving machine,” show that it is much needed. Give us a “stripped down” 1-series M car to take to the track on weekends — not an SUV or M7 that will look good in the Trader Joe’s parking lot.

ReplyReply
RJ Jul 14th, 2009 Link

Wow! A 1er M product – that is great news!

ReplyReply
Mike Jul 14th, 2009 Link

Wait, Kay Segler is in charge of M-brand now? Is that M-brand management for BMW AG? Larry Koch is still M-brand manager for BMW NA right?

@BmwM5Fan: Sorry, but your comment makes you sound pretty ignorant. A 1-series M is not practical huh? And the M5 just oozes practicality I suppose. Hmm. If you want practical, get an X6. 1-series M a waste of time? It’s probably the most anticipated product since the return of the M3 sedan. And for you to say “focus on…m7″, how sporting and practical is an M7? School yourself.

A 1-series M (125tii using the new twin turbo I4 perhaps?) is the only way to bring back the spirit of the 2002…I am PRAYING this happens.

ReplyReply
JonPD Jul 14th, 2009 Link

Interesting news, still more interested in a eventual Z2 M myself

ReplyReply
Ben Jul 14th, 2009 Link

What Mike said…

ReplyReply
BmwM5Fan Jul 14th, 2009 Link

i wont start argue, if u suppose something else, it is your choice, everyone gotta have their own opinion.

ReplyReply
Sean Jul 14th, 2009 Link

My secret hope is for an M1 that would give a Lotus Exige a run for its money. That’s right, think original M1 mid-engine concept on a 1-series chassis. Drop in the twin-turbo 3 liter and watch people line up to buy one. There is an abondance of oversized BMW offerings. Let’s bring the tradition back to its history: the 700, 2002, and M1 are still wanted and needed.

ReplyReply
Melis Jul 14th, 2009 Link

I think it would be nice to have a lightweight M product like an M1. Maybe even in a back to basics version and then the usual option list that you can get on a teched-out M3 now.

The M3 just keeps on getting bigger and heavier, which necessitates a bigger engine, more advanced computer suspension, trick diff, etc to keep all that weight going fast.

ReplyReply
2007BMW:M3:V8 Oct 19th, 2009 Link

I’m just going to concur with the majority, and shake a finger at M5 fan… on a practicality standpoint, as per what M is all about, the M5 (or “highlly anticipated M7!” psh) are heavy, gas guzzling, long wheel based, businessmens’ cars with some muscle. Ask any auto racer what matters most: curb weight and power. It’s not all about cylinders. (hell, Formula 1 is talking 6 cylinder turbos) A 1 series M car would be the beast of the bunch, without eating your bank account. What’s not to like?

ReplyReply

Leave a Reply

Preview:

The Fine Print

BimmerFile reserves the right to edit or delete any post for any reason. Derogatory comments of any kind will not be tolerated.

HTML Formatting Tips

  • To make something bold: <strong>Text to bold</strong>
  • To make something italic: <em>Text to italicize</em>
  • To make a hyperlink: <a href="URL">Text to link</a>
  • To quote something previously said, you can use <blockquote>text</blockquote>
Markdown Formatting Tips (advanced)

BimmerFile also allows use of Markdown formatting in the comment section. This accomplishes the same formatting as HTML but is typically easy to use.

_your text_your text
**your text**your text
`my code`my code
* Bulleted list
* Second item
• Bulleted list
• Second item
1. Numbered list
1. Second item
1. Numbered list
2. Second item
[link name](URL)link name
***Horizontal ruler
<http://url>
<email@add.com>
Auto-linked
![Alt text](URL)Image



Browse by Categories


BMW Model Number Cheat Sheet

Classics
E9 CS (1968-1976)
E10 2002 (1967-1977)

1 Series
E81/82/88 1 Series (2004-)
F20 1 Series

3 Series
E21 3 Series (1975-1983)
E30 3 Series (1982-1993
E36 3 Series (1991-2000)
E46 3 Series (1999-2006)
E90/E91/E92/E93 3 Series (2006-)
F30 3 Series (2013-)

5 Series
E12 5 Series (1972-1981)
E28 5 Series (1981-1988)
E34 5 Series (1987-1995)
E39 5 Series (1995-2002)
E60/E61 5 Series (2003-2010)
F07 5 Series GT (2010-)
F10 5 Series (2011-)

6 Series
E24 6 Series (1976-1989)
E63 6 Series (2005-)
E64 6 Series Conv. (2006-)
F12 6 Series (2012-)

7 Series
E23 7 Series (1977-1987)
E32 7 Series (1988-1994)
E38 7 Series (1995–2001)
E65/E66 7 Series (2001-2008)
F01/02 7 Series (2009-)

8 Series
E31 8 Series (1989-1999)

X Series
E84 X1 (2009-)
E83 X3 (2004-2011)
F25 X3 (2011-)
E53 X5 (1999-2006)
E70 X5 (2006-)
E71 X6 (2008-)

Z Series
E36/7 Z3 Roadster
E36/7 Z3 Coupe (1995-2001)
E86 Z4 Coupe (2006-2009)
E85 Z4 Roadster (2002-2009)
E86 Z4 M Coupe (2006-2009)
E89 Z4 Roadster (2009-)
E52 Z8 (2000-2003)

Translate BimmerFile with Google: 
 
MF





Auto Reviews:

'10 BMW X5 M
'11 BMW 128i
'11 BMW 550i
'11 MINI Countryman MCS
'11 BMW 135i

'10 BMW Z4 35is
'11 BMW 335is
'10 BMW Performance 335i
'10 BMW 550i GT
'09 BMW 750Li Part 1 / 2
'88 BMW 535is
'10 BMW X5///M
'09 BMW X6
'09 BMW Z4 35i
'10 BMW X6///M
'09 BMW X5 35d
'09 BMW 750i
'09 BMW 335d
'09 BMW Performance 135i
'09 Audi Q5
'09 Cooper S Convertible
'09 BMW X5xDrive35d First Drive
'09 BMW 335d First Drive
'09 MINI JCW Coupe
'08 BMW M3 Convertible
'08 BMW M3 Sedan
'08 BMW 135i (Auto)
'08 BMW 135i (Manual)
'08 BMW M3 (Manual)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Podcast: BMW 325i



MF

About BimmerFile

BimmerFile is dedicated to bringing you the most interesting news, links and reviews related to the BMW brand and it's vehicles.

We believe in the old school BMW ownership experience. We believe in garage nights with a six pack and some friends. We believe in 2002s, in E30 M3s and E34 540s with the 6 speed. We believe in progress in both design and engineering but we haven't lost sight of what made the brand and its products great all those years ago. And yes, we believe in the manual transmission.

We long for the days of the wave and for the days of roll-up windows. Yet we love the gadgets on the inside and the xenons on the outside.

In short, we can't get enough of BMWs. This is BimmerFile.




'[nggallery id=x]' '[slideshow id=x]'