BMW is once again tapping into the super wealthy to sell some cars fast at a high margin. Back in ’06 the M6 was the victim of the Neiman Marcus treatment, now 31 of 2009 7 series will be sold via the famous Christmas book.

BMW Individual will be held with the task of making this car the rarest of rare in terms of US 7 series production and thus making the neighbors and the boys at the country club green with envy when they see you roll up in it. No, it will not be sporting chrome twenty twos but will feature special wheels, paint, leather and other features exclusive to this limited run. Loaded to the gills with options and including a luxurious trip to Europe (meeting the designers and engineers included) the price will be a whopping $160k.

Cars go on sale October 16 for an April delivery, but if you are interested you should have your team of assistants begin making arrangements now as these cars will go fast. For more information including the phone number see the complete release below.


Unique delivery experience at BMW Welt in Munich and breathtaking drive in South of France included in Fantasy Package
Woodcliff Lake, NJ – October 7, 2008… BMW today announced that it will offer — exclusively through the renowned Neiman Marcus Christmas Book — a limited edition of its all-new 2009 BMW 7 Series, designed by the team at BMW Individual, and based on a BMW 750Li. In honor of the 7 Series ‘ 31st anniversary, only 31 of these personalized models have been built and the 31 lucky Neiman Marcus customers who buy the car will have the ultimate “bragging rights ” – they will be able to purchase the 2009 BMW 7 Series from October 16 only through authorized BMW dealers, before the vehicle ‘s North American preview at the Los Angeles Auto Show in November, and before its 2009 launch date.

Each automobile also includes an unforgettable European driving experience along the French Riviera. The Neiman Marcus Limited-Edition 2009 BMW Individual 7 Series and fantasy driving experience will be available for purchase in this year ‘s Neiman Marcus Christmas Book for $160,000.

To truly deliver the “ultimate driving experience, ” BMW, through its authorized dealers, is offering the 31 Neiman Marcus customers who purchase the vehicles an exclusive, once-in-a-lifetime European adventure, in which they will be able to take delivery of the automobiles from the BMW Welt in Munich, Germany in April 2009 and then set off on a multi-city lavish vacation in the South of France. While enjoying BMW ‘s home in Munich, participants will be granted rare insider access to BMW before embarking on a journey to Monaco, Nice and Cannes, during which they will be able to road test their new vehicles along the sumptuous French Riviera – a fitting setting for the luxurious BMW 7 Series. Upon completion of the trip, the purchaser ‘s new vehicle will be shipped back to the United States for immediate delivery.

The BMW 7 Series is BMW ‘s flagship sedan and the new 7 Series – the fifth generation of this legendary automobile – once again demonstrates how luxury can be seamlessly combined and harmonized with dynamic performance. A completely new interpretation of style, luxury and driving pleasure, the 2009 BMW 7 Series is the product of a self-assured design philosophy and consistent yet ever-evolving engineering artistry. Among its many new features, the new 7 Series introduces Driving Dynamics Control, which enables the driver to select from four progressively sporty driving programs – Comfort, Normal, Sport and Sport Plus – with the touch of a button. Each program features different settings for shock-absorber firmness, transmission shift characteristics, engine-throttle response and power-steering assist.

Powered by an all-new V-8 engine with direct injection and twin turbochargers, the new 7 Series also represents major progress in efficiency and performance. A 6-speed automatic transmission with optimized shifting smoothness and speed promotes enhanced fuel efficiency. While official EPA ratings are not yet in, the 2009 BMW 7 Series is expected to deliver class-leading fuel efficiency. New, exclusive BMW driver-assistance systems, including the 2nd generation of iDrive, and comfort-related features, such as massaging, air-conditioned back seats and new hard-drive music storage, further add to the exceptional driving and riding experience these automobiles deliver. For greater driving safety, the all-new 7 Series also includes Active Blind Spot Detection and BMW Night Vision with Pedestrian Detection and is the first in its segment to offer a Head-Up Display, which projects relevant driving information onto the windshield in front of the driver.

The Neiman Marcus Limited-Edition 2009 BMW Individual 7 Series sedan includes a level of personalization unique to the 31 models built for the Christmas Book, including iridescent Diopside Black metallic paintwork and exquisite BMW Individual Champagne Merino full leather. Even the smallest details – contrast piping and trim – are customized. The automobile is accented with interior Piano Black trim elements and BMW Individual steering wheel in Piano Black finish with wood ring insert and BMW Individual branding.

BMW Individual has a rich history of refining what ‘s good so it becomes even better, and has been a synonym for outstanding technical ambition and a desire for automobile perfection. The team of specialists at BMW Individual primarily aims to achieve an overall concept for the vehicle which presents BMW customers with an opportunity to make their own personal selection from a collection of high-quality materials, harmoniously matched paint finishes, leathers and interior trims. Established in 1991, BMW Individual was the first outfit of its kind in the industry. Its success story started with a design from Karl Lagerfeld, which was followed by another two designs over the next few years. These unusual prototypes, along with designs by artist David Hockney, were pioneering for what followed. Today, the team at BMW Individual creates vehicles that are not just personalized, but that always meet the highest aesthetic standard – and the Neiman Marcus Limited-Edition 2009 BMW Individual 7 Series is certainly no exception.

A photo and description of the Neiman Marcus Limited-Edition 2009 BMW Individual 7 Series appears in the 2008 Neiman Marcus Christmas Book. The opportunity to order this spectacular automobile and fantasy driving experience begins at 12 noon EDT on Thursday, October 16, 2008 by calling 1-866-303-2696. Interested buyers are encouraged to program their speed dial now. The last BMW offered in the Neiman Marcus Christmas Book sold out in a record time.

Photo from the AP and the Boston Globe