Official Press Release: Fascination and innovation – precisely these features clearly describe the stance and look of the BMW Group at the 2009 North American International Auto Show (NAIAS) in Detroit.
Highlighting the world debut of the new BMW Z4 and the presentation of future-oriented drive concepts, the world’s most successful manufacturer of premium cars offers the public a truly attractive outlook at the new year and beyond from 17–25 January 2009. More than ever before, customers in the North American automobile market may also benefit in 2009 from the results of BMW’s EfficientDynamics development strategy. For all BMW models presented at the 2009 NAIAS come with power units combining the dynamic performance typical of the brand with truly exemplary fuel economy and emission control.
The new BMW Z4 represents the future in roadster motoring and the joy of driving in the open air with its retractable hardtop, dynamic straight-six power units, and Dynamic Drive Control all featured as standard. The first BMW diesels available in the US automobile market, in turn, set out a new path to fuel-efficient and low-emission mobility combined with that sheer driving pleasure so typical of BMW. The BMW 335d Sedan and the BMW X5 xDrive35d are powered by BMW Advanced Diesel with Blue Performance Technology featuring Selective Catalytic Reduction (SCR) and the injection of urea to reduce nitric oxides (NOX) to an absolute minimum, both vehicles thus meeting the standards for nationwide introduction in all 50 states of the USA.
A further highlight BMW is presenting in Detroit is ActiveHybrid technology using an intelligent combination of the combustion engine and electric drive to substantially reduce fuel consumption. This trendsetting technology will be ready for standard production in the course of 2009.
Further attractions at the 2009 NAIAS are the new BMW 7 Series and the new BMW 3 Series. And as yet another highlight, Detroit this year marks the anniversary of a truly fascinating vehicle concept, with the first BMW X5 presented at the NAIAS exactly ten years ago. This marked the birth of the world’s first Sports Activity Vehicle and at the same time was the starting point for a truly exceptional story of success.
+ BMW at NAIAS 2009 / Official BMW PDF