Sales/Marketing Video BMW\’s Latest in the Joy Campaign: Jump for Joy by Gabriel Bridger October 24, 2009October 24, 2009 We ‘ll admit it, we ‘re not huge fans of the latest Joy campaign. More specifically we like the high-level message, we just don ‘t like the execution. This commercial continues the theme and again, we ‘re left a little cold. FacebookTwitterPinterestLinkedinRedditMixEmail