has been relaunched with further integration into social media. With the redesign BMW is aiming to increase user-friendliness and further expand the “Story of Joy ” brand campaign online.

According to BMW they wanted to provide a more customer-focused presentation, including an improved main navigation system, an interactive teaser format and subject-specific landing pages. Shorter click paths and the prominent positioning of buttons are intended as further incentives to use the website. Visitors will also benefit from a more integrated search function and direct access to the vehicle configurator.

The highlight, however, is the integration of the brand-new Facebook Like Box on the home page. With this, BMW is consistently moving towards the integration of onsite and offsite activities as part of its social media strategy.

The work was carried out by the Interone agency in Hamburg.