Earlier today BMW of North America announced that Jack Pitney, vice president of marketing, was killed “in a tragic accident while on vacation at his farm. ” It is believed that he was working on his tractor when the tragedy occurred.

Pitney, 47, lived in Ridgewood, NJ with his wife, Quincy, and their five children.According to The Star Ledger

Jack was a passionate man who was an enthusiast through and through. His passion was evident at this past years NY Autoshow when he rode a BMW S1000RR out in front of a packed hall; not many execs would dare do that.

One of his many accomplishments was helping launch MINI in the states back in 2001 as the brand ‘s general manager and vice president. As the vice president of marketing for BMWNA he has been responsible for the marketing and launch of countless vehicles including the 1er and X SAVs. He was a critical player in the expansion of the Joy campaign, and was a proponent of making Joy become real by including enthusiasts. He recently announced BMW becoming the official mobility partner of the USA Olympic Committee.

Over the years,Jack has been a supporter of our site and others like it. He knew that enthusiasts and passionate BMW owners are key to the continued success of the brand on the larger scale.

We last spoke briefly with Jack at the Lime Rock ALMS race, where he was glad to see the success the team was having and was grateful for the fans support. He had hoped the team would give the fans many more wins throughout the year. He was happy to see BMWto continue on racing and was an avid supporter.

Pitney had accepted a new position said to begin September 1 as the vice president of the Eastern Region.

Our thoughts and prayers go out to Jack ‘s family, friends and all those at BMWNA. He was a passionate man, and afriend. He will be missed.

Official Release:

Woodcliff Lake, NJ – August 26, 2010… It is with great sadness that we inform you that Jack Pitney, BMW of North America Vice President of Marketing, was killed earlier today in a tragic accident while on vacation at his farm. We don’t have many further details to share with you at this time but wanted you to have the information as quickly as possible.As we learn more details, we will keep you informed.