We confirmed yesterday that BMWNA has pushed back the X1 launch for the US market to the fall of 2011. The reason given? There is simply lots going on with BMW marketing and product launches. However, during our conversation it also became clear that launching this car in the US isn ‘t a huge priority for BMW AG when it comes down to profits. For starters, the X1 is selling very well in Europe – where it ‘s made. Profit margins will be razor thin on the model in the US given the Euro to Dollar exchange rates and simply pushing out the launch may help BMW financially.
That aside we ‘re interested in getting behind the wheel of the X1 given our longtime love of BWM wagons. The X1 is of course the most wagon like crossover BMW currently makes and could fill the void created when the 3er touring leaves these shores in about a year.
Yup, don ‘t be surprised.