If you ‘re lucky enough to be ordering a June production 1M Coupe and had the chance to pick it up in Europe, we ‘d highly recommend you schedule your time at the BMW Welt in Munich during the second to last week of June.

BMW M has just announced an event like none other that sounds like the ULTIMATE European Delivery event. M-Fest is essentially four days of ///M Power staged around the 24 hours of the ‘Ring. Exclusive access and information about ///M and the BMW Motorsport team, something that all of us enthusiasts should get excited over.

Having completed a bunch of these Euro Delivery trips already it really takes something special to get me excited to the ‘Mth ‘ degree and what I ‘m thinking just does that. Arrive on a Tuesday (airfare usually is a bit less) and pickup the object of your affection, notably the 1M (or any BMW), at the Welt. Take in the museum and the much commercialized factory tour followed by a night of biergartens. Wake up after a nice rest at one of Munich ‘s fine hotels to make the 30 min drive to Garching. The goal is to take a photo (or if pre-arranged thanks to connections- a tour) of ///M headquarters. The sign and the new car in one photo would quickly make it to my office wall, beneath the picture of my dream E61 ///M5.

After that I would high tail it towards the ‘Ring and take in a few laps at a slow pace (after all it ‘s not broken in yet). If there ‘s time or if the course is open, I ‘d include stopping by some of the other German car museums along the way.

Then from there I ‘d proceed to have the time of my life at M-Fest and the 24 hours of the ‘Ring (detailed below).

Afterwards I ‘d drop the car in Frankfurt, fly home and start the agonizing wait with photos and memories that are bound to last a lifetime.

Official release on M-Fest after the break,

Official Press Release From: M-Power.com


23–26 JUNE 2011.


BMW M3 – one of the most successful touring car in the world.

When BMW returned to the 24h race at the Nürburgring last year, competition was fierce but the BMW M3 GT2 set out to continue the legendary performance and finished first. The BMW team secured not only the overall victory but ten class wins. Out of 198 cars lining up, 63 were BMWs.

Time for us to celebrate BMW’s outstanding performance at this prestigious race!
Therefore, we would like to invite you to merge into the world of M and come and see the backyard and playground of our M engineers. Every M car is developed and tested on the Nürburgring – the “Green Hell” – to meet the requirements for a race car suitable for everyday life.

THE M FESTIVAL 2011 will last four days and takes place Thursday, June 23rd throughout Sunday, June 26th.

You will literally be part of the famous track because the “Feldherrenhuegel” will be our main event venue. This place is located close to the Grand Prix track and the historical North Loop.

The M Festival starts off on June 23rd at 7pm with an ultimate M Night at Warsteiner Event Center, granting access to an exclusive presentation of new products as well as insider information by M experts and a raffle with fantastic prizes. Make sure you don’t miss this evening!

During the following days and the actual 24h race, BMW M is offering non-stop entertainment and access to its two distinct locations: the “Feldherrenhuegel” features live music, live broadcasting of the race, insights by experts and much more. For those of you who want to smell and feel the race very closely, the “Naturtribuehne T14” is the place to be. Right on the exit of the Grand Prix track, when the race cars fly by to enter the 21km long “Green Hell”. As close as you can get.

Since the 24h Nürburgring race is not only about the driver but all about the guests and spectators as well, we want you to take part and grasp this unforgettable atmosphere.

Join the M parade and drive your own M car on the North Loop for a lap while up to 200,000 spectators cheer and celebrate you. We offer space for 100 vehicles to those who are the first to register.

It’s your turn. Don’t miss the chance to drive your M car on the legendary track!

Few more will have the chance to join through winning the raffles on June 23rd.

Catering and accommodation opportunities are available.

Motorsport enthusiasts are welcome to stay in one of the M tents provided for up to 400 guests, right next to the track. A once-in-a-lifetime experience and true festival feeling! For those of you who prefer hotel accommodation further off the track, BMW M is pleased to offers.

At one glance, this is what THE M FESTIVAL package comprises:

– pure race feeling amongst M fans
– admission ticket to the most legendary 24h race: the Nürburgring race
– access to the M Night on June 23rd including catering*
– access to all M Festival areas
– M exhibition
– guarded parking for M festival guests
– Raffles with fantastic prizes (e.g. helicopter flights, access to the BMW VIP Tower, etc.).

*Catering: You are cordially invited to attend the M Night. There will be plenty of food and drink stands at all the different locations (Feldherrenhügel, T14 grandstand, M Camp). Purchases are made at these stands using the BMW M ringcard included in the welcome pack and are charged to the visitor.

Additional access to the paddock with a visit of the BMW garage as well as to the Kart Experience is granted for the quickest to register on site.

As the number of participants at the international M Festival is limited, people who are interested should not delay in registering.

M Festival event hotline
For questions please contact our M Festival event hotline at +49 212 2606 – 362 or via email The-M-Festival@kogag.de Monday to Friday from 9 am to 6 pm.