Official Release: Sales of BMW brand vehicles increased 14.5 percent in February for a total of 25,201 compared to 22,017 vehicles sold in February, 2014.
“In spite of ferocious cold and mountains of snow in so much of the country in February, our customers proved they could overcome and made it possible for BMW to post a new record for February sales,” said Ludwig Willisch, President and CEO, BMW of North America. “Improved availability of the always popular X5 and the strong and growing interest in our 2 and 4 Series cars are good indicators of what’s ahead.”
To see and hear more of Ludwig Willisch’s perspective on the February sales, click here.
In February, notable vehicles sales included the BMW i3 with sales of 1,089 vehicles, the BMW X5 increased 42.5 percent to 4,149 vehicles and BMW 6 series which increased 122.1 percent to 1,237 vehicles.
BMW Group Sales
The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 28,921 vehicles, an increase of 18.2 percent from the 24,476 vehicles sold in the same month a year ago.
BMW Pre-Owned Vehicles
In February, sales of BMW used vehicles (including certified pre-owned) increased slightly, by 1.3 percent, to 15,157 vehicles compared to the 14,956 vehicles sold in February, 2014.
MINI Brand Sales
For February, MINI USA reports 3,720 automobiles sold, an increase of 51.3 percent from the 2,459 sold in the same month a year ago.
MINI Pre-Owned Vehicles
In February, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 1,827 automobiles, a decrease of 2.6 percent from the 1,875 sold in February, 2014.