Official Release: In the largest celebration this year outside of Munich, BMW will celebrate its illustrious racing history and 100th anniversary of its founding at the three premiere events of Monterey Car Week this August in Monterey California. As a featured marque at the Rolex Monterey Motorsports Reunion, The Quail, A Motorsports Gathering and at the Pebble Beach Concours d’Elegance, visitors can be assured that the paddock will be bustling with the cars and people that have defined The Ultimate Driving Machine® for ten decades.

In celebration of its 100th anniversary, BMW of North America will unveil a world premier concept car and a very special, freshly restored classic BMW during its annual press conference which this year will take place at the BMW Living Legends Garage at Mazda Raceway Laguna Seca. Rather than a static heritage display that is typical for the featured marque at the Rolex Reunion, BMW of North America is developing the BMW Living Legends Garage to house a selection of representative racing BMW’s that chronicle the history of the company. Many of these cars will be actively competing in the racing action so visitors will be able to see, hear and feel the living history of the brand.