BMW is rolling out a special edition unlike anything we’ve seen before. Behold the 1 of 1 BMW M5 Pebble Beach Concours d’Elegance Edition. A bespoke BMW M5 designed in collaboration with BMW Individual intended to be auctioned off for charity during this year’s event.

Earlier this month, the seventh-generation BMW M5 made its debut at the Goodwood Festival of Speed. Now, in collaboration with the Pebble Beach Concours d’Elegance®, BMW has created a special edition to mark the car’s arrival in the US. But this isn’t just a typical special edition. This is as exclusive as it comes with exclusive frozen Orange metallic paint, unique upholstery colors, wheels, and bespoke interior details.

Auction for a Cause

The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be auctioned by Gooding & Company on Friday, August 16, with no reserve. Proceeds above the vehicle’s MSRP will benefit the Pebble Beach Company Foundation, supporting literacy and education programs for disadvantaged youth in Monterey County.

Exclusive Design

The car’s BMW Individual Frozen Orange metallic paint is inspired by the vibrant sunsets over Pebble Beach. This striking color was scheduled to be discontinued, requiring the Pebble Beach M5 to be painted weeks in advance, ensuring its exclusivity.

Complementing the unique paint are hand-painted orange accents on the staggered M Dual-Spoke Bicolor wheels, Style 951M. These 20-inch front and 21-inch rear wheels house M Carbon Ceramic brakes with Matte Gold calipers.

Bespoke Interior

The interior features a distinct color scheme with M Multi-Function seats in Kyalami Orange and Silverstone Extended Merino leather, exclusive to this model. The headrests of the front seats are emblazoned with the Pebble Beach Concours d’Elegance® logo, positioned above the illuminated M5 badge.

Carbon Fiber Silver Thread High Gloss trim with Dark Silver Accent spans the dashboard, adorned with the 2024 Pebble Beach Concours d’Elegance® logo next to the BMW Curved Display. The “#1/1” inscription reinforces its unique status, also present on the front doorsills.

Features and Technology

The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 is equipped with over $57,000 worth of bespoke options, much of which was hand-finished at the M works in Garching.

Key features include the Driving Assistance Professional Package, offering advanced driver aids for highway and traffic conditions. The Executive Package adds comfort features like a power rear sunshade and front ventilated seats, while the Carbon Package includes a CFRP roof panel, rear spoiler, and mirror caps. M Drive Professional introduces track-focused driving modes, DYNAMIC and DYNAMIC PLUS, and the M Driver’s Package raises the top speed to 190 mph, with a high-performance driving class at a BMW Performance Center.

Viewing and Auction Information

The winning bidder can expect delivery of the M5 Pebble Beach Concours d’Elegance #1/1 in late October 2024. Gooding & Company’s auction listing is available online for those interested in bidding.

The car will be on display from 10:00 AM on Wednesday, August 14, at Gooding & Company’s exhibit at Pebble Beach Parc du Concours, at the corner of Stevenson Drive and Portola Road in Pebble Beach.

BMW M5 Pebble Beach Edition