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Staff

Staff

//M2 M2 Competition Reviews

G87 M2 vs. F87 M2: What BMW Got Right—and What They Got Wrong

Since its debut in the middle of the last decade, the BMW M2 has carried the weight of expectation—perhaps unfairly—as the last true “Ultimate Driving Machine.” While its...

3 Series BMW History E21 3 Series

The Birth Of an Icon: The First 3 Series Arrives in the US

By the time BMW of North America officially took the reins from Max Hoffman on March 15, 1975, the 2002 had already spent more...

BMW History

How BMW’s “The Ultimate Driving Machine” Became the Greatest Automotive Slogan of All Time

A great ad slogan is more than just a catchy phrase—it’s a mission statement wrapped in a few carefully chosen words. The best of...

BMWi

The BMW’s EV Charging Joint venture is Going From Beta to Full-Scale Rollout

The wait is over. IONNA—the joint venture powered by BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota—has officially transitioned from public beta...

//M3 //M3 CS

Premier: the BMW M3 CS touring – The Ultimate Daily M Car Has Arrived

The first-ever M3 CS Touring is the best version of the best M car that North America doesn’t get. Yes BMW has taken the...

BMWi iX Reviews

Debut: the 2026 BMW iX – The Best BMW EV Just Got Better

The BMW iX was heralded as an all new kind of BMW. A reinvention of the ultimate driving machine, it was intended to be...

BMW History

How Bob Lutz Transformed BMW: The Untold Story of a Car Guy’s Vision & Battle for Excellence

Bob Lutz isn’t just a “Car Guy.” He’s the Car Guy—the kind of executive whose decisions left tire marks on the asphalt of automotive history. During...

BMW History

Max Hoffman & The Orgin Story Of BMW in the U.S.

If you’re a BMW fan in the US you should know about Max Hoffman. In many ways Hoffman was the single most important figure...

Sales/Marketing

BMW Group’s 2024 Success: Record BEV Sales, Global Growth, and EV Momentum

For 2024, the BMW Group continued its impressive growth, navigating a challenging market landscape. The headline figure? A remarkable 426,594 fully-electric vehicles delivered globally—a...

Sales/Marketing

BMW USA 2024 Sales Break Records Thanks by Crossovers

BMW of North America broke records in 2024 with sales figures up 2.5 compared to 2023. However it’s where these increases came from that’s...

5 Series X1 X2

BMWs Are Now Driving Autonomously During Production

The process of producing a BMW just got a lot more futuristic. Starting this week, new BMW X1 and X2 models will drive fully...

2 Series F74 2 Series Gran Coupe

Premier: The New 2 Series Gran Coupe Gets Refined & Goes Upmarket

BMW is introducing the 2nd-generation 2 Series Gran Coupe with higher levels of refinement and more standard equipment. Prices remain relatively stable for the...

8 Series Concept

From Concept to Reality: The BMW Skytop is Going On-Sale!

The BMW Skytop Concept that wowed audiences at this year’s Concorso d’Eleganza Villa d’Este is going on sale. And it’s already sold out. BMW...

IMSA Motorsport

BMW M Team RLL Wins at Indy!

BMW M Team RLL has ended its long winning drought with an exceptional week at the Indianapolis Motor Speedway. Just days after the BMW...

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