Design Archives - BimmerFile

March 24, 2026March 16, 2026

The Engineering Behind “New BMW Smell”: How Sustainability Reaches the Cabin

For decades, enthusiasts have joked about “new BMW smell.” Open the door, drop into the seat, and there it is. That faint mix of...

by Staff

Ferrari & Jony Ive’s Bold In-Car UI Is the Lesson BMW Shouldn’t Ignore

by Gabriel Bridger

Opinion: BMWs Are About to Get Better Looking & More Driver Focused With the Neue Klasse

by Gabriel Bridger

BMW Gets Two New Design Leaders Amid a Larger BMW Group Shake-up

by Alex Sitbon

Premier: The BMW Concept Skytop Points Towards a More Beautiful Future for BMW

The stunning BMW Skytop Concept is here and it points to a more beautiful future for the brand. With the Neue Klasse Vision cars...

by Gabriel Bridger May 24, 2024October 10, 2024

BMWi Design

The Large Kidney Grille on BMW Cars is Dead

The welcome move is designed to separate the brands crossovers from its sedans and coupes. BMW will be ushering in an entirely new design...

by Staff March 21, 2024March 23, 2024

3 Series Design i3 Official News Vision

BMWi Vision Dee – The BMW Design Revolution We’ve Been Waiting

According to BMW, the forthcoming NEUE KLASSE electric sedan will be as important in the brand’s second 100 years as the 1600 and 2002...

by Gabriel Bridger January 5, 2023January 12, 2023

Design Official News

BMW Designworks Celebrates 50 Years of Ground-Breaking Design

Designworks is the BMW Group’s innovation studio and a global creative consultancy that works across both design and technology. They call themselves “Architects of...

by db October 31, 2022February 2, 2023

Design Official News

BMW to Begin Introducing Vegan Interiors in 2023

BMW has given us plenty of hints a move to vegan interiors was coming but this is the first official word. Beginning in the...

by Gabriel Bridger September 7, 2022September 7, 2022

Design MINI

Exclusive: Adrian Van Hooydonk & Oliver Heimler On the Future of MINI & BMW Design

As much as the two brands represent different ideals in the marketplace, BMW and MINI are driven by a similar ethos of performance, design...

by Gabriel Bridger August 11, 2022August 11, 2022

// XM //M Models Design

BMW XM Design Walk-Through With Marcus Syring – Head of M Design

Surprise us. Shock us. Do something unexpected. Those were the words from the BMW Board to the BMW Design team and specifically head of...

by Gabriel Bridger November 30, 2021November 30, 2021

Concept Design

BMW has No Interest Creating Retro Models

Retro BMWs from the Seventies and eighties are starting to become quite trendy as the collectible market begins to shift into newer classics. But...

by Staff February 7, 2021March 24, 2021

Concept Design Video

Video: An In-Depth Look at the BMW Vision M Next Design

The BMW Vision M Next is BMW’s latest in a series of concepts that define the future direction for the brand. In this video...

by Gabriel Bridger June 25, 2019June 25, 2019

BMWi Concept Design LA Auto Show Vision

BMW Shows us its Future with the BMW Vision iNEXT Premier

The BMW Vision iNEXT is a blueprint for the brand’s future. And if you listen to BMW executives explain the car, it’s the brand’s...

by Gabriel Bridger December 9, 2018

Design G29 Z4

The All-New BMW Z4 – Hands-on Gallery

This past weekend the all new BMW Z4 made its public debuted at the Quail and then Pebble beach. What we’ve seen only in...

by Gabriel Bridger August 27, 2018August 27, 2018

Design

Autocar Interview Chris Bangle and His Life After BMW

Chris Bangle – the man that revolutionized design at BMW in the 00s is finally ready to talk. As he prepares his first automotive...

by Gabriel Bridger January 16, 2018

Design

BMW to Reinvent its Design and Move Upmarket

The next two years are going to huge as BMW is set to reinvent its design and move upmarket. According to BMW Group Design...

by Gabriel Bridger October 22, 2017October 22, 2017

BMWi Concept Design Frankfurt i5 Official News

World Premier: BMW i Vision Dynamics

The BMW i Vision Dynamics is the future of BMWi. With a range of 373 miles and a 0-60 time of 4 seconds, this...

by Gabriel Bridger September 12, 2017September 12, 2017