Official News

//M Models //M5 Official News Sales/Marketing

BMW M5 Sets World Drift Record

The legendary BMW M5 Sedan shattered the Guinness World Record for longest sustained drift at the BMW Performance Center near Greenville, South Carolina on Saturday, May 11, 2013, with BMW Performance Center Instructor Johan Schwartz behind the wheel. The record-breaking attempt generated ­­­over $20,000 in charitable donations benefitting The BMW Charity Pro-Am.

by Michael
Motorrad Official News

BMW Motorrad Sales up 11.5% Worldwide. Best Sales Month Ever.

BMW Motorrad continues to enjoy a successful 2013, with April sales not just up, but totaling the best sales month in the division\'s 90 year history. BMW is reaping the rewards of a diverse lineup, competitive pricing and technological leadership — particularly in Latin America, Asia and Russian markets. Yet overall, Germany remains BMW\'s largest motorcycle buying market. Sales leaders include the all-new R 1200 GS and the venerable HP4 variant of the S 1000 RR.

by Nathaniel Salzman
DTM Motorsport Official News

BMW M3 DTM Hockenheim

Fantastic start to the 2013 DTM season for BMW Motorsport: at the end of the 42 laps, Augusto Farfus (BR) won the opening race in Hockenheim (DE) at the wheel of the Castrol EDGE BMW M3 DTM. This was the BMW Team RBM driver’s second DTM victory, following his triumph in Valencia (ES) in 2012. A wonderful drive and a strategic tour de force saw BMW Team Schnitzer’s Dirk Werner (DE) fight back brilliantly from 20th on the grid to finish runner-up in the SAMSUNG BMW M3 DTM.

by Michael
Official News Sales/Marketing

BMW Group Off to a Successful 2013

Official Release: The BMW Group continued to perform well in the first quarter of 2013. Group revenues totalled € 17,546 million (2012: € 18,293 million; -4.1%). Despite higher expenditure on new technologies, increased personnel expenses and challenging market conditions worldwide, the profit before financial result (EBIT) for the three-month period totalled € 2,039 million (2012: € 2,134 million; -4.5%), the second highest result ever achieved by the Group in a first quarter. The EBIT margin for the Group was 11.6%.

by Gabriel Bridger
Motorrad Official News

The New 2013 BMW F 800 GS Adventure

Since its debut, the BMW F-series has set the standard for midsize adventure motorcycles. Lighter and more off-road capable than its iconic bigger brother (the R 1200 GS Adventure), the F 800 GS is not only a sales leader for BMW\'s F-series, it\'s inspired competitors in the space. Most notably, Triumph\'s Tiger 800. Now the F 800 GS\'s reputation for rugged and approachable capability can continue to build with a refreshed F 800 GS Adventure for 2013.

by Nathaniel Salzman
Official News Sales/Marketing

BMW Reports April Sales

“The solid April results are a good set-up for the months ahead as BMW transitions to model year 2014 with a range of new models coming to market,” said Ludwig Willisch, President and CEO, BMW of North America. “Our dealers are reporting a sizeable increase in business and we expect to see even more in May and June.”

by Michael