BMW X1 Postponed Indefinitely for the US Market

2010 BMW X1

Thanks to surprising sales in other markets and sn unfriendly exchange rate, BMW has postponed the planned launch of the X1 in the US indefinitely. This word comes straight from BMWNA this past weekend at Monterey.

The X1 was originally planned for the fall of 2010 and then again for the spring of 2011. Now with the word “indefinite ” being used it ‘s hard to tell when or if it will come to the US. But we have an idea.

We do expect the X1 ultimately on these shores. What could likely happen is for BMW to launch the X1 in the US in conjunction with it ‘s refresh in two years time.If that does happen, we ‘d expect for the baby SAV to come to the US market with the N20 and all wheel drive as the only powertrain available.

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  • Sirfritts

    Very unfortunate to something I have been looking forward in replacing my current 2001 325 touring wagon. The X3 does not appeal to me because of the fuel economy and it only comes in an automatic. Thanks for the updates.

  • Dr Obnxs

    This is just baffling… So the X1 is so popular that they won’t offer it in the US, one of thier largest markets, and instead, we get the 5 GT? I just don’t get it….

    Matt

    • Sawbones

      the main problem isn’t spelled out. But the real issue is that BMW USA doesn’t want to pay what BMW head office wants to be paid for that particular unit. Since the X1 is so popular headquarters has no reason to bargain the price down for the US

      • Anonymous

        It is spelled out as far as I am concerned; the plant is running at full capacity- they can’t build anymore so there is no room to send to the US. Last I checked they made a heck of a lot more money selling a German produced model on the euro rather than the dollar so why would they take allocations away from Germany and give them to the US and lose money not to mention the fact the way BMW had to price the X3 thanks to competitors would make the X1 damn near the same price with no profit margins. The only way the X1 makes it to the states is if it is built in SC or in South Africa (like most 3 series sedans are). As long as the X1 is made in Germany there is No business case since they can’t produce ten for the US to equal one sale in Europe. If the car wasn’t sold out things might be different. There are wait lists here in Germany still on the X1, I think that is enough to show that this has nothing to do with NA not getting a good deal on them, Canada has a small allocation and that I’d through NA- but that number is tiny and wouldn’t even fill the demand in even NY let alone the US.

        • Sirfritts

          Why do the neighbors to the north (Canada) get the X1… Eh? I guess there’d economy is better south of their border.

          • RKCA1

            You should check the price of a X1 in Canada. it’s about the same as what BMW sells X3 2.8 in the USA.

    • HERR26

      The 5er GT is actually a profitable vehicle for BMW since it sits on the cost effective Matrix with the BMW 5er , 6er and 7er models. The 5er GT is also classified as a low volume vehicle which means that it is not after volume units.

      Whilst 5er GT is not as popular in the US as it is in other markets , BMW have faith in the car a quick look on BMW related forums that accomodate the GT shows that owners of the car are very happy that they chose it and list it’s endearing attributes that the car is known for – ie it’s interior and refinement.   BMW are impressed with initial reaction to the 5er GT that a 3er GT is in development whilst following the same ideals. The 3er GT is more euro centric as it will be offered to customers with four cylinder petrol and diesel engines.

      After US reaction to the GT it is not known that BMW will introduce the 3er GT to the USA. The 5er Touring is not being reverse federalized for the USA.  It is not justified to spend millions for a handful of sales , especially when the European wagon market is declining in favour of SAV sales rising.  BMW have watched reaction by other European competitors. Audi have removed the A6 Avant whilst Volvo have taken all wagons off the market. The E-Klasse T-modell is screwed to the showroom floor as customers scramble for heavily discounted outgoing ML-Klasse ahead of the new ML-Klasse in the autumn.

      • Dr Obnxs

        While I’m sure that all of this is true it would really surprise me if those that actually bought a 5GT were not happy with it. Very few would make an impulse purchase of such a car at that price point.

  • Anonymous

    The real issue is that even the X3 is pushing max capacity which is a higher profit model so there has been some talk of building EU X3s at Magna in Austia again with the Countryman production not using all of the plants build slots.

    If they move the X1 anywhere it will be South Africa, increasing profit margins for the EU market.

    The X1 isn’t going to be in the US for two years at least so that basically guarantees the F31 3 wagon is coming, unless BMWNA really feels the current SAVs are for everyone (and they clearly are not). Let’s nit forget- New NA CEO this fall and he is known to shake things up a bit.

  • RKCA1

    Well no biggie, just bring the X3 diesel over with the new 8speed auto and I’ll buy that instead!

  • HERR26

    The success of the X1 and X3 , indeed the complete BMW SAV/SAC family show how important the X family is to BMW. And will contimue to be a beacon for expansion and profitability.

    X1 is a huge success it is Europes no1 selling SAV vehicle and demand is strong across Europe. Currently X1 is built in Leipzig and will also be manufactured in India and in 2012 China will begin to manufacture the X1, this will help free up production as all global X1’s come from Leipzig currently.

    With BMW’s diesel engines in the US responding better with the X5 , In 2012 BMW will announce an X3 35d for the US Market to fill in for the initial slowdown of the E70 X5. The X1 initially will introduce the four cylinder Diesel engine to the US Market.  

    • JonPD

       BMW – The GM for the new ERA. Pump out another SUV, Wait let me guess again, hmmm another SUV…. lol

      I have little to no respect for the X vehicles, yes they are profitable, just like they where to Detriot. This is where they where largely responsible for turning the used to be big three into  cookie cutter companies that had so little ways to show themselves as something unique. While BMW still has some ways showing itself to be something of interest, largely the SUVs look just about the same as the thousands of other SUVs crowding the football pitch.

      • Dr Obnxs

        the 335d sucked at Laguna, and was great on the road. The X5d was great on the road, didn’t try it on the track, there were more compelling cars to drive that day. But there is some merit to your point that if car companies give too much of what the public wants, they risk their own future (I remember Lutz speaking about how GM was the large vehicle provider to the world… And we all know how that worked out for them!)

        I think Porsche is doing the best of selling to the masses while keeping thier brand pure. Yes, they have to manage the decline of the 911 vs the ascention of the Cayman/Boxter, but I don’t see the same degree of risk that BMW seems to be embracing with it’s model fragmentation in the quest for rapid unit volume growth. Time will tell how it all works out!

        We live in very interesting automotive times indeed!

        Matt

        • JonPD

          Totally agree Matt, while BMW does a lot right have to say that I think Porsche  is doing a much better job though with brand image while expanding their growth.

  • Millerformula1

    The BMW plant in Spartenberg is 4,500,000 sq ft, has over 3,500 employees and exports 70% of production to Europe, China the rest of the world. It only produces the X3, X5 and X6. Think of all the profit it generates to keep the M3’s on the race tracks kicking Porsches butt.