Feb 17th, 2012
BMW at the 82nd Geneva Motor Show 2012.
Official Release: Woodcliff Lake, NJ – Driving pleasure, emotion, captivating design, premium quality and groundbreaking efficiency characterize the model range which keeps the BMW brand on track for success in 2012. At the 2012 Geneva Motor Show, BMW presents several new production models as well as groundbreaking vehicle concepts whose design and technology pave the way to forms of mobility which are both exciting and sustainable.
The innovative strength of the world’s most successful premium automobile manufacturer enables the development of vehicles which combine an exceptional level of charisma and continuously increasing driving pleasure with a consistent reduction in fuel consumption and exhaust emission levels. With its current model program, BMW sets the benchmark for technological advancement, groundbreaking design and sustainability in the automotive sector. The continuation of this development strategy is embodied in the BMW i3 Concept and BMW i8 Concept on show in Geneva.
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Feb 10th, 2012
The all new F30 2012 3 Series Sedan technically doesn’t go on sale until tomorrow February 11, 2012 but that doesn’t mean that there isn’t already a full catalog of goodies to add to it. BMW seems to have developed everything one could want to go along with the newest member to the Munich born family rather than developing things as the car ages. Kudos to them for planning ahead!
The designers seemed to have covered the full gamut of accessories, from an eye catching car cover, sets of 20″ rims to the little things like an LED rechargeable flashlight and seat back organizer which increase functionality. Take a peak at the full catalog after the break.
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Feb 9th, 2012
Not only did BMW hand over the keys to the F30 to journalists last week but also BMW’s own race car drivers and track instructors. And as you can imagine they have their own thoughts about the car. But one thing is clear through the hype, the F30 is much more of a neutral handling track happy car than the E90. And the pick of the group? It’s hard to argue with more power but, as our review reveals, the four cylinder 328i may just be the perfect blend of performance, weight distribution and efficiency. But lets hear what the drivers have to say.
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Feb 7th, 2012
It was just two months ago that we first drove BMW’s all-new 3 Series on the sun-soaked roads of Spain. Of course, we only got to sample the new four-cylinder 328i back then (along with the not-for-us 320d), and every last one of them was equipped with a sport package and an automatic transmission. Last week, just before the newest 3-series range started rolling into American showrooms, BMW finally turned us loose with the six-cylinder 335i; they also let us do the shifting ourselves as we got reacquainted with the 328i on home turf.
Our trip to Spain last fall found us driving the 328i at Circuit de Catalunya, the famed road course that plays host to Formula One’s Spanish Grand Prix, as well as the scenic mountain roads that surround it. To complement the first spectacular drive, BMW chose none other than Laguna Seca Raceway (sorry, Mazda) near California’s central coast. Aside from the parallels between the two legendary road courses, the coastal and valley roads between Monterey, Salindas and Big Sur offer the same kind of undulating, winding asphalt that made the Spanish countryside perfect for first exploring the dynamics of the F30’s chassis and powertrains.
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Feb 6th, 2012
From both ends of the earth we’ve got launch photos of the latest 3 Series. The F30 has officially been unveiled to the press with rave reviews (you can read ours here) and captured in every angle possible. But you haven’t seen them all until you check out this curated collection of the best photos from both the US and UK press launches.
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Feb 6th, 2012
Perhaps the best video we’ve seen yet, BMW UK has released it’s own launch video (similar to the US launch video) that shows off all the best angles of the new F30 3 Series. And as we’ve said previously, the more we see the car in person and in video, the better it gets.
Video after the break.
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Feb 5th, 2012
The 3 Series continues to look better and better to us as we see it in person and in motion more and more. To prove that point BMW has released several new videos around the recent press launch of the car in Monterey California. Check them all out after the break.
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Feb 3rd, 2012
BMWNA Officially launched the new ads for the all new 3 Series today. Some of them are quite amusing, they focus on the integrated technologies rather than the driving prowess of the car but they are a huge step up from the previous campaign in our eyes. The six shorts are after the jump… personal favorite would have to be “The Close Call”.
Official Release and videos after the break.
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BMW at the 82nd Geneva Motor Show 2012.
