BimmerCast Interview: Head of M Dr. Kay Segler
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In our first interview of NAIAS 2011 Todd and I sat down with M Brand Manager Dr. Kay Segler to talk about the 1M, the M5 and the M brand in general. In this follow-up interview with Dr. Kay we go into depth on the 1M and how important the younger market is to M. We also touched on the challenge in building a new M5 after such a monstrous car as the E60 M5.
