BMW M is extending the exclusivity of the 1M to the apparel world. BMW M is offering owners (verified by VIN) an exclusive short sleeve polo shirt with the owners 1M color and name on it. Read on for the details straight from BMW.

Official Release

The BMW 1 Series M Coupé was only built 6309 times. This means that every owner is a member of a small, exclusive family – and in future these individuals will be able to recognise each other at events etc. more easily by wearing a special polo shirt.

The Manager Design M Automobiles, Pierre Leclercq has created a polo shirt which is to be made available exclusively to the owners of the BMW 1 Series M Coupé. He presents it in the video (see above).

Owner ‘s name embroidered on the left-hand sleeve (the example shows the name of the designer)
Each of the Exclusive BMW 1 M Coupé Owner ‘s Polo Shirts is made especially for the owner. On the left-hand sleeve it bears the name of the owner and on the back it shows the characteristic front view of the BMW 1 Series M Coupé. Here again the owner can make an individual choice when ordering the polo shirt: the embroidery can be created in any one of the three car paint finishes available: orange, black or white.

Katrin Pöttinger, head of typography and graphic design at the BMW Automobile Design Studio, collaborated with Pierre Leclercq to create the two labels on the collar and side seam of the Exclusive BMW 1 M Coupé Owner ‘s Polo Shirt.

The front and back of the side label (left and centre), label sewn into collar (right).
On the front, the black Exclusive BMW 1 M Coupé Owner ‘s Polo Shirt bears the equally elaborately embroidered hallmark M

The high-quality polo shirt is made of a blend of 50% cotton and 50% synthetic fibre. This combination was selected since it provides excellent wear comfort, a lasting fit and colour fastness.

The following information is for owners of a BMW 1 Series M Coupé
The Exclusive BMW 1 M Coupé Owner ‘s Polo Shirt is limited to one per vehicle.

When placing an order you must enter the complete 17-digit chassis number (VIN) of your BMW 1 Series M Coupé, which you will find in the vehicle documents or embossed in the engine compartment: please note down before placing your order online.

Since each shirt is produced individually, delivery takes approx. six weeks and it is not possible to replace or return the shirt.

Place your order via BMW here.