BMWNA Announces 2016 Centers of Excellence

BMW of North America has announced it’s 2016 Centers of Excellence. For the uninitiated Centers of Excellence awards are given out to dealers who achieve the highest customer satisfaction across all aspects of the customer experience. A big congrats to all those who worked so hard at the dealers below to make this happen. Well done folks.

Official Release: We are pleased to award these 32 dealers as 2016 Center of Excellence winners. As a result of each Center’s excellent performance and outstanding service in 2015, BMW of North America has continued its success in the luxury automotive industry.

The dealers are measured against their peers on 11 Key Performance Indicators which include, Customer Orientation, Aftersales and Sales data. The data is then calculated to award the top 9% of the 340 BMW dealers based on their 2015 performance.

“It is both a great achievement and honor to be chosen as a Center of Excellence and I heartily congratulate this year’s winners on their accomplishment,” said Ludwig Willisch, President and CEO, BMW of North America. “In our business, nothing is more important than customer loyalty and these centers have proven they know how to delight their customers and keep them coming back. I hope they will proudly display their COE recognition and then enjoy the rewards.”

2016 Center of Excellence Award Recipients (listed below are in alphabetical order)