Official Release: BMW of North America, LLC is announcing its annual BMW Center of Excellence honors. We are pleased to award these 33 dealers as 2017 Center of Excellence winners. Excellent business performance and intense focus on customer service are what keep BMW of North America one of the most successful automotive companies in the U.S.

The dealers are measured against their peers on 12 Key Performance Indicators which include, Customer Orientation, Aftersales and Sales data. The data is then calculated to award the top 33 of the 342 BMW dealers based on their 2016 performance.


“I congratulate these 2017 Center of Excellence winners for their outstanding achievement,” said Ludwig Willisch, Head of BMW Group Region Americas. “Many on the list have earned COE honors in multiple years. The Center Of Excellence achievement is proof that these dealerships know how to delight their customers.”

2017 Center of Excellence Award Recipients (listed in alphabetical order)

  • A & L BMW, Monroeville, PA
  • BMW Concord, Concord, CA
  • BMW Northwest, Tacoma, WA
  • BMW of Alexandria, Alexandria, VA
  • BMW of Cape Cod, Hyannis, MA
  • BMW of Freehold, Freehold, NJ
  • BMW of Manhattan, New York, NY
  • BMW of Morristown, Morristown, NJ
  • BMW of Mt. Laurel, Mount Laurel, NJ
  • BMW of Murray, Murray, UT
  • BMW of Murrieta, Murrieta, CA
  • BMW of Myrtle Beach, Myrtle Beach, SC
  • BMW of Nashville, Nashville, TN
  • BMW of Rochester, Rochester, NY
  • BMW of San Antonio, San Antonio, TX
  • BMW of San Diego, San Diego, CA
  • BMW of San Rafael, San Rafael, CA
  • BMW of Schererville, Schererville, IN
  • BMW of Spokane, Spokane, WA
  • BMW of Springfield, Springfield, NJ
  • BMW of the Hudson Valley, Poughkeepsie, NY
  • BMW of Warwick, Warwick, RI
  • BMW Portland, Portland, OR
  • Center BMW, Sherman Oaks, CA
  • Irvine BMW, Irvine, CA
  • Kuni BMW, Beaverton, OR
  • Passport BMW, Suitland, MD
  • Rick Hendrick BMW Charleston, Charleston, SC
  • Rusnak BMW, Thousand Oaks, CA
  • South Bay BMW, Torrance, CA
  • Tomkinson Automotive, Fort Wayne, IN
  • Tulley BMW, Nashua, NH
  • West German BMW, Fort Washington, PA