Crossovers are killing it in the marketplace and BMW is no exception. In the first quarter of 2022, BMW brand sales in the U.S. totaled 73,714 vehicles, a 3.2% increase from the 71,433 vehicles sold in the first quarter of 2021. BMW Sports Activity Vehicles built at the company’s U.S. plant in Spartanburg, South Carolina (X3, X4, X5, X6 and X7) performed particularly well in Q1, accounting for 57% of total sales.
BMW has already celebrated several milestones in the first quarter of the year, including the world premiere of the fully electric BMW iX M60 at the Consumer Electronics Show in Las Vegas, and the debut of the newly updated BMW 8 Series at the Amelia Island Concours d’Elegance. The all-new, fully electric BMW iX and BMW i4 also began arriving in showrooms during the latter part of the quarter.
“2022 is shaping up to be an exciting year for BMW in the U.S.,” said Sebastian Mackensen, president and CEO, BMW of North America. “As we continue to manage through the headwinds caused by ongoing supply chain bottlenecks, I’m happy to say that we’ve been able carry the sales momentum of 2021 into the new year. We’ve also successfully launched two new electric vehicles, which are perfect for the U.S. market and, with more fully electric models coming later this year, you can already see our company’s electrification strategy taking shape.”