Despite economic headwinds, BMWNA saw sales rise in the first quarter. In the first three months of 2023, BMW brand sales in the U.S. totaled 82,466 vehicles. That’s an 11.9% increase from the 73,714 vehicles sold in the first quarter of 2022. Unsurprisingly leading the way in volume were the X3 and X5. But the brand saw huge increases in some surprising models.

The new 7 Series led the way with a 92.6% year over year increase. But there was also huge gains in the 4 Series and the small volume Z4. The all new X1 also saw big gains with well over 3000 sold in just three months – finally outselling its cousin the MINI Countryman.

In total, BMW and MINI saw an 11.4% gain in the US which shows the strength of a market many thought would shrink in Q1.

“We are happy to report that the momentum of 2022 has carried over into the start of 2023. And we are confident that sales of our fully electric vehicles will only grow as our lineup expands.  All the while we will continue to offer the variety of drivetrains that U.S. consumers want. From electric and hybrid, to our U.S.-built Sports Activity Vehicles, incredible sedans, and new products from BMW M, we are well positioned for a great year.”

Sebastian Mackensen, President and CEO, BMW of North America

BMW Electric Vehicle Sales

BMW currently offers three fully electric models in the U.S. – the BMW iX Sports Activity Vehicle and the BMW i4 and BMW i7 Sedans.  The first ever fully electric BMW i5 will arrive later this year. 
BMW also offers plug-in hybrid electric variants of some of its most popular models including the BMW X5 xDrive45e, BMW 330e and BMW 530e.  The plug-in hybrid electric BMW XM Sports Activity Vehicle has also recently begun arriving in showrooms.      
In the first quarter of 2023, BMW sold 6,588 battery electric vehicles, which accounts for 8% of total U.S. sales.  In total, electrified vehicles (combined battery electric and plug-in hybrid electric), accounted for nearly 17% of U.S. sales this quarter.