Alex Sitbon, Author at BimmerFile

BMW USA Sales Up 7% In March 2015

Seasoned BimmerFile readers know that BMW is on a perpetual race to the top mostly against Audi and Mercedes rivals. With sales numbers for...

Motorsport Official News

SCCA Track Night Opens Race Circuits to BMWs

If you want to really drive your car and [practice your drifting skills](www.youtube.com/watch?v=-LpPc8qutCA) in a safe environment, there’s no better way to do it...

Uncategorized

Clarkson Is Gone, Long Live Clarkson

The rumor started to spread a couple of weeks ago, was more insistent last night on the web, and became unfortunately official earlier today....

Official News

3 Million BMWs Produced At Spartanburg Factory

Two years ago, we attended BMW’s Performance Driving School in Spartanburg and we also had the chance to visit their factory next door. Car...

In the Press Opinion

The Meaning Behind A Premium Brand Acquisition Rumor

Last week, our colleagues at [Autocar](http://www.autocar.co.uk) published a very interesting [post](http://www.autocar.co.uk/blogs/industry/death-middle-market-could-trigger-premium-re-birth) regarding the possible re-birth of an unidentified premium brand. Originally, the subject of...

//M Models Opinion

Chris Harris and Neo-Manualism

Unlike the U.S., most automobiles in Europe sport a manual gearbox. Historically I’m not sure why this is the case, but it may have...

Technology

Touchscreen Infotainment Systems Coming to BMWs iDrive

Earlier this year BMW showed off early prototypes of the next generation iDrive system controlled by both a typical rotary dial and touchscreen controls....

In the Press Technology

Apple Hires Head of Mercedes-Benz R&D

If you’ve never heard of [Apple](http://www.apple.com), it’s a small technology company that has changed the world, over and over again since 1976. It also...

Alpina F06 6 Series Gran Coupe Official News

World Premiere: The New BMW ALPINA B6 xDrive Gran Coupe

The 6 series Gran Coup is a masterpiece of engineering and design. It can even take-on the roads of the great Australian Outback without...

//M Models //M3 //M4 //M5 //M6 //X5 M //X6 M Technology

The Truth About BMW’s Active Sound

Earlier this week, our sister site MotoringFile [linked](http://www.motoringfile.com/2015/01/27/car-purists-vs-active-sound/) to an [article](http://www.washingtonpost.com/business/economy/americas-best-selling-cars-and-trucks-are-built-on-lies-the-rise-of-fake-engine-noise/2015/01/21/6db09a10-a0ba-11e4-b146-577832eafcb4_story.html?tid=pm_pop) from the [Washington Post](www.washingtonpost.com) describing how car enthusiasts feel about technology-generated engine sounds....

F20 1 Series Official News

World Premiere: 2015 BMW 1 Series

When the F20/21 was released in 2011 a number of observers were very critical of the front treatment of the car. With this facelift,...

Official News

“Part Of”, A Dive Into BMW’s Cultural Effort

Can a manufacturer design proper cars without taste and culture? The answer is probably no. To that extent, BMW has been involved in a...

Motorsport

BMW Motorsport: January 2015 News Roundup

It has been some time since we talked BMW Motorsports. Without further ado, from DTM to Formula E and Private Racing, here is the...

BMWi Mobility Services

BMW Invests in Parkmobile

With this latest investment, BMW expends its already diversified portfolio of [i Mobility Services](http://www.bmw.com/com/en/insights/corporation/bmwi/mobility_services.html). Parkmobile provides on-demand mobile payment solutions for public on-street parking....