Gabriel Bridger

Last week we spoke about BMW ‘s design identity and how can be distilled down to basic icons. Today we bring you another look...

It isn ‘t often that new automative brands are born. Especially ones that fall under the BMW umbrella. However with BMWi we see both...

BMW and MINI rely on engineering and design to separate their products from other brands. But how does the design of a car actually...

There are a handful of key design elements that make up the BMW look that we all know. To help define those for a...