BMW Testing Quality Testing Via Virtual Hand Gesture
Official release: At the BMW Group, the fourth Industrial Revolution has already begun: A project in the bumper production of the Landshut plant shows...
BMW and MINI Engines Earn Engine of the Year Awards
Official Release: Two class wins in this year’s competition have boosted the BMW Group’s cache of titles acquired in the prestigious International Engine of...
BMW i3 Wins Automotive Interiors Expo Award 2014
Official release. There are many facets to the sustainable character of the BMW i3. BMW i represents a prime example of “next premium”, the...
BimmerFile Head to Head: F82 M4 vs E92 M3 and 1M
When BMW introduces a new M car it’s worth celebrating the moment. For us that means bringing together the old and the new to...
BMW Results at the 24 Hours of the Nurburgring
There was to be no happy ending for the BMW Sports Trophy teams at this year’s Nürburgring 24 Hours (DE). Despite strong performances and...
The BMW M235i vs the Mercedes A45 AMG
The historical battle between the two German automakers is renewed with the new A45 and the M235i. But can the M235i, which is not...
They’re Underway at the 24 Hours of the Nurburgring
The contingent of the Z4 GT3s and the M235is are underway at the the hardest 24 hour race in the world. You can follow...
BMW Holds Lead In US Luxury Sales
Last year BMW lost its position as the number one selling luxury brand in the USA to Mercedes. BMW was hell bent on regaining...
BMW Building Hotel for Munich Workers
BMW is no stranger to hotels as the company has owned and operated the Alpenhotel Ammerwald since the 1940s but this an entirely new...
BMW Teams Gear up for the 24 Hours of the Nurburgring
This weekend features the highlight of the endurance season for BMW Motorsport: the 24-hour race at the Nürburgring (DE). After months of intense preparation,...
BMW Beats Audi with Laser Lighting
BMW has officially delivered its first vehicles with laser lighting in german last week with the handover of the first production i8s. While the...
The Official North American M3 and M4 Launch Gallery
Earlier this week we showed you our own photos from the recent M3 and m4 launch. And while our review will be coming next...
BMW and Tesla Met to Discuss Possible Collaboration
BMW has confirmed that they met with Tesla earlier this week at the company’s California headquarters. While we don’t know exactly what was discussed,...
BMW and GoPro Announce In-Car App Collaboration
BMW and GoPro have taken the wraps off of perhaps the best BMW App yet. The new GoPro App features full integration of the...