Supreme Court Ends US Auto Tariffs. What It Means for BMW Prices
On February 20, 2026, the U.S. Supreme Court struck down most of the sweeping tariffs imposed under the International Emergency Economic Powers Act. The...
BMW ALPINA Relaunches Under BMW Group With New Crest and Iconic 20-Spoke Wheels
The first tangible evidence of life inside the new BMW-owned ALPINA has arrived. Not in the form of a new model, but in something...
Ferrari & Jony Ive’s Bold In-Car UI Is the Lesson BMW Shouldn’t Ignore
For the past decade, in-car UI has followed a predictable path: bigger screens, more plastic, and fewer physical controls. Today, Jony Ive and Marc Newson delivered a striking...
2026 BMW iX3 Makes U.S. Debut at Chicago Auto Show with NACS Charging Port
BMW’s electric transition just took a meaningful step forward at the 2026 Chicago Auto Show, where the all-new BMW iX3 made its official U.S....
BMW and ZF Extend 8HP Transmission Partnership Through the 2030s
In a decisive move that blends legacy engineering with forward-thinking strategy, BMW Group and ZF Friedrichshafen AG have signed a new multi-billion euro agreement...
BMW iX3 Demand Surges as Neue Klasse EV Nears Sellout Before Deliveries Begin
Demand Surges for Neue Klasse Pioneer as BMW Ramps Up Production in Hungary BMW has a problem. The good kind. The all-new, all-electric iX3,...
Will Anyone Care About an Electric BMW M3 No Matter How Fast is it?
Got it. Here’s a clean rewrite in your voice that keeps the insight, sizes and contextualizes ZF, and does not reuse or echo language...
European BMW Group Sales Led by the X1 as Front-Wheel Drive Models Dominate
BMW sales in Europe in 2025 underline a major shift in how the brand generates volume, with the BMW X1 emerging as the company’s...
Inside the Machine: How Software Will Recast the Future of the Car
At CES 2026, the conversation around the future of the car shifted in a meaningful way. It was no longer about horsepower, range, or...
The Electric BMW iM3: 1000 HP, Quad Motors, Synthetic Shifts & New Definition of M Performance
For decades, the BMW M3 has been a fixed point in the performance landscape. A benchmark not simply for speed, but for what driving...
Inside BMW’s Dual-Platform Strategy: Neue Klasse, CLAR, and the Future of ICE
BMW has spent the better part of the last five years telling the world it is all-in on electrification. Neue Klasse concepts. Dedicated EV...
BMW Sets New U.S. Sales Record in 2025 as SUVs Surge and EV Subsidy Cuts Weigh on Q4 Results
In 2025, BMW of North America didn’t just post strong results. It reinforced a long-term strategy built around flexibility rather than forcing customers down a single...
BMW E92 M3 Review: How The Last Naturally Aspirated M3 Compares to Today’s Turbo Era
The BMW E92 M3 is a car I know intimately. I have driven it flat-out at Laguna Seca, leaned on it at Road America,...
The History of ALPINA and Why Today, It’s Now Part of BMW
In the long and complicated history of BMW performance, Alpina has always occupied a unique space. It was never meant to chase lap times...