2027 BMW 7 Series: Neue Klasse Tech Transforms BMW’s Luxury Flagship
This is BMW’s flagship reimagined with Neue Klasse thinking woven deep into its DNA. While it may be an LCI on paper, there is...
BMW’s Next 3 Series: The BMW i3 and G50 Take Shape
With the i3, BMW’s next generation 3 Series is partially here. The fully electric BMW i3, built on the Neue Klasse platform, represents a...
The Engineering Behind “New BMW Smell”: How Sustainability Reaches the Cabin
For decades, enthusiasts have joked about “new BMW smell.” Open the door, drop into the seat, and there it is. That faint mix of...
BMW i3 Video Walkthrough: The Electric 3 Series That Changes Everything
There are new BMWs, and then there are cars that reset the direction of the brand. The new i3 feels like the latter. As...
The BMW i3 Debuts and It Might Be the Most Important BMW in Decades
There are moments when BMW launches a car that feels bigger than a typical model cycle. The original Neue Klasse sedans did that in...
From April Fools’ Joke to the Green Hell: BMW Is Racing an M3 Touring at the Nürburgring 24H
Every April 1st, car enthusiasts brace for the usual flood of nonsense. Automakers roll out imaginary cars, ridiculous specs, and concepts that everyone secretly...
What BMW Group’s Earnings Reveal About the BMW Brand’s Long Game
At first glance, BMW Group’s latest earnings announcement looks like a familiar piece of corporate housekeeping. Revenue figures, margins, and cautious guidance dominate the...
2026 BMW ALPINA XB7 MANUFAKTUR: The Final Original ALPINA
Let’s be honest. The ALPINA most North American enthusiasts really want is not an SUV. It is the BMW ALPINA B3 Touring, the long-roof Autobahn...
BMW M2 M Performance Track Kit Brings Factory Motorsport Hardware to the G87
When BMW M says “Track Kit,” it usually means carbon fiber and attitude. This time, it also means engineering intent. The BMW M2 is about to...
BMW Pauses Level 3 Rollout to Focus on Advanced Level 2
For years, Level 3 autonomy has been positioned as the next great leap in premium motoring. Hands off. Eyes off. The car takes over,...
The BMW Manual Transmission Future Looks Bleak
If you listen carefully to Frank van Meel, you can almost hear the gears turning. Not the ones in a six-speed gearbox. The corporate ones....
Supreme Court Ends US Auto Tariffs. What It Means for BMW Prices
On February 20, 2026, the U.S. Supreme Court struck down most of the sweeping tariffs imposed under the International Emergency Economic Powers Act. The...
BMW ALPINA Relaunches Under BMW Group With New Crest and Iconic 20-Spoke Wheels
The first tangible evidence of life inside the new BMW-owned ALPINA has arrived. Not in the form of a new model, but in something...
Ferrari & Jony Ive’s Bold In-Car UI Is the Lesson BMW Shouldn’t Ignore
For the past decade, in-car UI has followed a predictable path: bigger screens, more plastic, and fewer physical controls. Today, Jony Ive and Marc Newson delivered a striking...