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BMW History

How Bob Lutz Transformed BMW: The Untold Story of a Car Guy’s Vision & Battle for Excellence

Bob Lutz isn’t just a “Car Guy.” He’s the Car Guy—the kind of executive whose decisions left tire marks on the asphalt of automotive history. During...

by Staff January 21, 2025January 21, 2025
BMW History

Max Hoffman & The Orgin Story Of BMW in the U.S.

If you’re a BMW fan in the US you should know about Max Hoffman. In many ways Hoffman was the single most important figure...

by Staff January 15, 2025January 15, 2025
Sales/Marketing

BMW Group’s 2024 Success: Record BEV Sales, Global Growth, and EV Momentum

For 2024, the BMW Group continued its impressive growth, navigating a challenging market landscape. The headline figure? A remarkable 426,594 fully-electric vehicles delivered globally—a...

by Staff January 14, 2025January 14, 2025
BF Feature

BMWNA Celebrates 50 Years By Looking Back At the 2002

It has been called the greatest automotive review of all time. However you rank it, “Turn Your Hymnals to 2002” by David E. Davis Jr. changed...

by Gabriel Bridger January 9, 2025January 9, 2025
Reviews Technology Video

Video Hands-on With The BMW iDrive X & its Panoramic Vision

Today BMW is taking the wraps off our first glimpse of its in-car future – and it’s panoramic. The reveal of iDrive X and it’s...

by Gabriel Bridger January 7, 2025January 7, 2025
Sales/Marketing

BMW USA 2024 Sales Break Records Thanks by Crossovers

BMW of North America broke records in 2024 with sales figures up 2.5 compared to 2023. However it’s where these increases came from that’s...

by Staff January 5, 2025January 5, 2025
//M Models //M3 Neue Klasse

The Electric BMW M3 Previewed With Photos & First Technical Details

The BMW M3 is a name that has taken on mythical status for many of us. It’s synonymous with precision, balance and above all...

by Gabriel Bridger December 15, 2024December 14, 2024
BMWi iX

2026 BMW iX LCI First Drive: More Power, Range & Lots of Design Refinement

The BMW iX made a bold statement about the brand’s electric ambitions when it was released in 2021. Unlike BMW’s other EV offerings, the...

by Gabriel Bridger December 10, 2024December 9, 2024
//M Models //M5 Reviews

Review: 2025 BMW M5 Touring Is The Ultimate M Utility Vehicle

Some dreams take decades to come true. For fans of BMW’s M division, the arrival of the 2025 M5 Touring in the U.S. is...

by Gabriel Bridger December 9, 2024December 9, 2024
//M Performance 2 Series Reviews

Review: 2025 BMW M235i Gran Coupe a Lot of Style, A Bit Substance & Plenty of Value

The 2025 BMW M235i xDrive Gran Coupe is what happens when BMW tries to sprinkle its Motorsport magic onto a front-wheel-drive-based platform—and the result...

by Gabriel Bridger November 26, 2024November 29, 2024
5 Series X1 X2

BMWs Are Now Driving Autonomously During Production

The process of producing a BMW just got a lot more futuristic. Starting this week, new BMW X1 and X2 models will drive fully...

by Staff November 26, 2024November 26, 2024
//M5 Reviews Video

BMW M5 Road & Track Video Review – Is BMW’s New Heavyweight Really An M Car?

The 2025 BMW M5 is unlike any before it. Packing 717 hp, 738 lb-ft of torque and weighing an astronomical 5,390 pounds, it’s actually...

by Gabriel Bridger November 18, 2024November 18, 2024
Design Opinion

Opinion: BMWs Are About to Get Better Looking & More Driver Focused With the Neue Klasse

Short overhangs. Minimal, minimal, function-oriented styling. Driver focused interior. These are attributes of all the best classic BMWs that we haven’t seen much of...

by Gabriel Bridger November 10, 2024November 10, 2024
3 Series F31 Touring G21 3 Series Touring Reviews

BMW M340i Touring Review: In The Alps & Autobahn With BMW’s Forbidden Fruit

The Austrian Alps and a powerful BMW 3 Series touring – these are the ingredients to an incredible experience and one that you can’t...

by Alex Sitbon October 31, 2024October 31, 2024

The BimmerFile Model Cheat Sheet

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