The BMW Art Car: 50 Years of Speed, Sculpture, and Subversion
There’s something about a race car that demands to be looked at. Maybe it’s the crouched stance, the exaggerated aerodynamics, or just the knowledge...
BMW’s Future: How Processing Power Is Replacing Horsepower w/Video
The next ultimate driving machine won’t be driven by power figures as much as processing power. With the Neue Klasse generation of products, BMW...
G87 M2 vs. F87 M2: What BMW Got Right—and What They Got Wrong
Since its debut in the middle of the last decade, the BMW M2 has carried the weight of expectation—perhaps unfairly—as the last true “Ultimate Driving Machine.” While its...
The Birth Of an Icon: The First 3 Series Arrives in the US
By the time BMW of North America officially took the reins from Max Hoffman on March 15, 1975, the 2002 had already spent more...
How BMW’s “The Ultimate Driving Machine” Became the Greatest Automotive Slogan of All Time
A great ad slogan is more than just a catchy phrase—it’s a mission statement wrapped in a few carefully chosen words. The best of...
Video: Hands-on With the BMW Vision Driving Experience (the fastest BMW Ever)
Violent, relentless and literally breathtaking. Those were the first words that came to mind as I climbed out of most powerful and capable BMW...
BMW Vision Driving Experience: The Most Extreme Ultimate Driving Machine Ever
What happens when BMW engineers take everything they know about performance and control, strip away production constraints, and let their imaginations run wild? You...
The BMW’s EV Charging Joint venture is Going From Beta to Full-Scale Rollout
The wait is over. IONNA—the joint venture powered by BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota—has officially transitioned from public beta...
Premier: the BMW M3 CS touring – The Ultimate Daily M Car Has Arrived
The first-ever M3 CS Touring is the best version of the best M car that North America doesn’t get. Yes BMW has taken the...
Debut: the 2026 BMW iX – The Best BMW EV Just Got Better
The BMW iX was heralded as an all new kind of BMW. A reinvention of the ultimate driving machine, it was intended to be...
How Bob Lutz Transformed BMW: The Untold Story of a Car Guy’s Vision & Battle for Excellence
Bob Lutz isn’t just a “Car Guy.” He’s the Car Guy—the kind of executive whose decisions left tire marks on the asphalt of automotive history. During...
Max Hoffman & The Orgin Story Of BMW in the U.S.
If you’re a BMW fan in the US you should know about Max Hoffman. In many ways Hoffman was the single most important figure...
BMW Group’s 2024 Success: Record BEV Sales, Global Growth, and EV Momentum
For 2024, the BMW Group continued its impressive growth, navigating a challenging market landscape. The headline figure? A remarkable 426,594 fully-electric vehicles delivered globally—a...