BMW 4 Cylinders Coming to the US

Bravo, very good news in my opinion.

“The biggest challenge will be maintaining the ‘Ultimate Driving Machine’ performance,” he said in an interview today, referring to the Munich-based company’s marketing motto.

The A4 2.0T will be the only A4 model available to the USDM for the 2010 model year. So don’t tell me (not talking to you Gabe) that frugality and performance are two mutually exclusive concepts Americans will have an aversion to. That is just not the case.

I greatly questions the decision makers competence at BMW these days. From saying “The biggest challenge will be maintaining the ‘Ultimate Driving Machine’ performance,” when BMW has be selling 4 bangers in other markets for decades to canceling the printing of brochures (which for many reasons works-cost- but a salesperson telling to to “go online” to check out features, colors, etc. is quite off-putting – and it’s only BMWNA that’s doing this). I have other examples I can pull but it seems like there’s a touch less passion at BMWNA and more business savy. A real shame I say from a company that’s always promoted automotive enthusiasm.

Bring over a 120i convertible or a 135d convertible and I’ll be buying

You would love the 120d or 320d if BMW decides to let them travel through the Atlantic. It’s not about fuel prices or the consumption. A 320d blows up every four pot diesel/gas engine in the same category, even the 320i of BMW has no chance. You should better try it yourself.