Product placement in movies and television is becoming more and more common and more and more overt. BMW is no stranger to the silver screen, with appearances in everything from James Bond movies to television shows like Dexter. The latest appearance is with BMW’s Motorrad division in the third installment of the Bollywood action franchise Dhoom.
Official Release: Power, emotion, sheer adrenalin. BMW Motorrad and the blockbuster action movie series Dhoom have one thing in common: a passion for fast and powerful bikes. In Dhoom:3 – the third instalment of the Bollywood blockbuster due for international release on 20 December – BMW Motorrad and Yash Raj Films unveil their debut collaboration in the form of an exclusive motorcycle partnership. The upshot is edge-of-the-seat footage depicting breakneck biking stunts with the high-performance BMW S 1000 RR and BMW K 1300 R models. While these promise serious goosebumps, the action-packed overtaking and evasive manoeuvres along with daring leaps and high-speed rides demonstrate the lightness of touch with which extreme power can be harnessed.
For 90 years now, BMW Motorrad has been a byword for style-setting innovations, outstanding engineering skills and a distinctive design that is consistently targeted at the emotional dimension of biking. “For BMW Motorrad, the focus is always on the rider’s experience. That is why we are incredibly proud to be making our debut not just in an Indian film venture but in the biggest Bollywood blockbuster of the year – and with our BMW bikes playing such a high-profile role,” says Alexander Baraka, Head of Events, Exhibitions and Motorsport Marketing. “This is a project predestined for high-speed chases on the big screen.”
Acceleration even at standstill: the BMW K 1300 R
As one of the most powerful models in its segment, the flamboyant high-performance BMW K 1300 R roadster meets the most exacting demands in terms of riding dynamics. Its muscular front end and slim, sporty rear hold out a promise that is fulfilled the moment you set off on this naked bike: the BMW K 1300 R launches into a rocket start while also boasting safe and stable roadholding through corners.
Superbike without compromise: the BMW S 1000 RR
Ease of handling coupled with extreme ride stability, supreme engine performance allied to perfect everyday utility: thanks to its sporting DNA, the BMW S 1000 RR turns the road into a race track. With its aluminium frame, radical braking system and dynamic tail-up, nose-down design, this bike exemplifies undiluted racing power.
Dhoom:3, the third instalment of the eponymous Bollywood action movie series, will hit cinemas around the world on 20 December 2013. A string of sensational chases sees cop Jai Dixit (Abhishek Bachchan) and his partner Ali (Uday Chopra) astride the BMW S 1000 RR superbike in hot pursuit of the slippery clown thief, Sahir played by none other than Bollywood megastar Aamir Khan, who sets the screen alight with spectacular stunts on the BMW K 1300 R. Filming took place in Chicago and Mumbai.