Apparently we are not the only people on the planet to think the new 5er is phenomenal. Bloomberg is reporting that the newly redesigned 5 is sold out in all markets and future customers may be looking at a 3 to 4 month wait for one. The 2011 5 recently went on sale in the US but has been parading across the EU since March with the vast majority of automotive journalists raving about it. Needless to say, such demand is great for BMWs bottom line and reaching the modest goal of increasing sales targets from 1.29 million sales in 2009 to 1.3 million this year.
“The 5-Series is at the core of the BMW brand and we knew it was going to be a very strong vehicle for us,” Ian Robertson, BMW’s sales chief, said today in an interview at an industry conference in Bilbao, Spain. “In the U.S., where it’s doing very well, it could come to between 15 percent and 17 percent of our business as we ramp up.”




