BMW Design was tasked with creating a limited edition Z4 for the UK market. The goal was to create something unique and bold. The result is the Design Pure Impulse. (There are no plans for this to make it to the US market at this time)

Official Release: The new Design Pure Impulse equipment package has been put together by the BMW Z4’s designers, featuring exclusive colours and materials that show this charismatic and sporty roadster in its best light.

Available from September 2010, exclusive components of the Design Pure Impulse equipment package are the black Alcantara/Nappa leather sports seats with yellow colour accents, black Alcantara surface décor with a yellow contrast stitching on the dashboard, as well as high-grade BMW Individual interior trim strips in a black piano high-gloss finish. The package is priced from £540 to £2,200 depending on the model chosen.

Atacama Yellow paint is available exclusively for the Design Pure Impulse equipment package. Alternatively, there is an option of Alpine White, Jet Black, Space Grey, Titanium Silver or Sapphire Black metallic.