This Friday marks the introduction of the most important new car for BMW this decade. The 3 Series is the bread and butter (in countless financial and brand relevant ways) for BMW and the F30 will undoubtedly follow a long line of benchmark busting her models. The introduction (know for some time unofficially thanks to BMW tipping off us and other journalists last month) will be this Friday October 14th at 10 am est (16:00 CET) via BMW ‘s Facebook page.

We ‘ll have a full gallery of photos and technical information shortly afterwards.