That was one of the more interesting comments BMW North America Chairman Ludwig Willisch made to Wards Auto during a recent interview. This of course is in response to Audi and Mercedes offering sub $30k cars in the U.S.

Willisch does see potential for the X brand – specifically with category above the X7: “We could sell more trucks if we had more.” We’d imagine the redesign and more SUV-like X1 will also help move more metal to a broader range of people (despite our love for the RWD current generation).

Head over t0 Wards to read the entire interview.