October was a good month for the BMW brand in the US. BMW sales totaled 25,440 vehicles for the month 2019, an increase of 9.4 percent. Year-to-date, BMW sales in the U.S. are up 3.8 percent.
Unsurprisingly crossovers continue to fuel the growth accounting for 57% of BMW sales in the US for the year. Increased availability of the U.S-built BMW X3 (+18.3% YTD) and BMW X5 (+27.6% YTD), and the addition of the BMW X7, have been key drivers to this.
“Since the start of 2018 we have introduced more than 40 new and refreshed models to market. We will add to this total at the Los Angeles Auto Show later this month when we debut several more, ranging from the BMW M8 Gran Coupe and M2 CS, to electrified variants of two of our most important models, the BMW X3 and BMW 3 Series,” said Bernhard Kuhnt, president and CEO, BMW of North America. “This range and the diversity of our product lineup not only provides our customers with choices, but enables us to fulfill their needs and be truly customer centric.”