Kith And BMW are two brands that seem like unlikely collaborators. And yet here we are.

Ronnie Fieg is a legend in the fashion and streetware world. Having made his name with numerous and celebrated collaborations with well known brands, Fieg and his brand Kith have disrupted many of the expectations of the fashion world. Now he’s doing it again with a very personal collaboration with BMW.

Kith for BMW from KITH on Vimeo.

A BMW fan for his entire life, Fieg recently shipped his well used E30 M3 to BMW Classic for a full renovation and a few thoughtful and unique touches. Check out the video intro above (with a sneak peek at a new and lightly Kith modified M4 Competition) and then the full gallery via Instagram.